Advertising Suggestions? - tanTALK

SunKissed78 · 03-31-2004, 05:54 PM

I have been open for two months (since late january) and am still waiting for the huge rush of the "busy season", sales have increased since my opening, but nothing like I was expecting. So far I have cross advertised with other businesses in town as well as the local paper, and street fliers. I have great beds, a nice atmosphere and a prime location, my only problem is that I am on a second floor, my competitors are all ground level locations. Any suggestions on how I can increase my foot traffic? Thanks!

electricparadise · 03-31-2004, 06:08 PM

Use that fact in your ads. Like.. "We look down at our competition " . Or "Step up for a Great Tan & friendly service!!" or We're closer to the sun ( Gee I feel like Derwood on Bewitched)

SunKissed78 · 03-31-2004, 08:17 PM

Thanks electricparadise will take that edge in my ads.

river_brat · 04-07-2004, 02:39 PM

also maybe try a banner across the front of your suite to direct attention! Keep it up there for a short time and see if that works peoples eyes get used to seeing it there if it is there too long. One question, it must have been **** to get all that equipment up stairs. How did you do it.

lil_missfit · 04-07-2004, 03:09 PM

Riverbrat is right. I have a great response to banners. Inexpensive and are seen daily, better than any newspaper ad. I've got a great graphics group that does all my banners, sign, etc. They have done beautiful things with my Designer Skin logos and I'm getting up to 40% of the cost back in their products.

SunKissed78 · 04-07-2004, 05:09 PM

Bringing the beds up here was ****. Basically some bed parts had to be taken apart, that usually would not be, to fit them in the elevator and stairwell. There were 2 delivery guys, and 2 other friends helping out, which was great...but all in all it was grueling work, took the whole day to bring them in and put them together. My sign right now is actually a banner, my town is a real pain when it comes to signage, I am waiting to get approval from a board, but I can see how a enticing banner could be a great help...I just have to get my permanent sign established first!

lil_missfit · 04-07-2004, 06:55 PM

Check with your city also about the banners. I know that as long as my salon name is not on the banner and it is for specials and so on, I do not have to have a permit to have the banner.

TanningEmporium · 04-18-2004, 08:53 PM

I have tried every avenue of advertising you can think of. The best I results I have had is with www.moneymailer.com
Call your local rep, or check out the site. Clients love the coupon deals.
I have not done them this year and my clients come in asking for them, will start them back up in july for the slow season.

jkonturas · 04-20-2004, 12:52 AM

Do a Free Tan Weekend........LOL...LOL

LeadStampede.com · 04-20-2004, 01:14 PM

Study direct response marketing.

Here is a very basic formula for writing effective ads: Use effective headlines (benefits of your services), write effective ad copy (tell the truth in a compelling way), and measure response (then change the headline or body copy and test against your control, which is your most effective ad, and try to beat it).

Being cute in marketing will reduce or elminate response. Only use compelling reasons to come to your salon.

These "rules" are not my opinion. It's based upon testing and measuring response of millions of ads and direct mail.

Good luck

Brian Maroevich

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Somebody outta be SPANKED	Sheila in Minnesota	General Tanning Industry Discussions	75	06-26-2005 08:10 AM
Advertising on Plasma TV\'s	sunset1234	General Tanning Industry Discussions	2	10-04-2004 04:30 PM
Estimated Advertising Percentage Annually	JavaBean	General Tanning Industry Discussions	14	05-30-2004 05:39 PM
Effective Advertising	OhSoTan	General Tanning Industry Discussions	3	02-24-2003 01:11 PM

03-31-2004, 05:54 PM	#1 (permalink)
SunKissed78 Join Date: Mar 29 2004 Posts: 32 Rep Power: 0	I have been open for two months (since late january) and am still waiting for the huge rush of the "busy season", sales have increased since my opening, but nothing like I was expecting. So far I have cross advertised with other businesses in town as well as the local paper, and street fliers. I have great beds, a nice atmosphere and a prime location, my only problem is that I am on a second floor, my competitors are all ground level locations. Any suggestions on how I can increase my foot traffic? Thanks!

03-31-2004, 06:08 PM	#2 (permalink)
electricparadise Waiting Confirmation Join Date: Dec 4 2002 Posts: 180 Rep Power: 0	Use that fact in your ads. Like.. "We look down at our competition " . Or "Step up for a Great Tan & friendly service!!" or We're closer to the sun ( Gee I feel like Derwood on Bewitched)

03-31-2004, 08:17 PM	#3 (permalink)
SunKissed78 Join Date: Mar 29 2004 Posts: 32 Rep Power: 0	Thanks electricparadise will take that edge in my ads.

04-07-2004, 02:39 PM	#4 (permalink)
river_brat I love Derf!! Join Date: Apr 1 2004 Location: WEST COAST Age: 44 Posts: 906 Rep Power: 21	also maybe try a banner across the front of your suite to direct attention! Keep it up there for a short time and see if that works peoples eyes get used to seeing it there if it is there too long. One question, it must have been **** to get all that equipment up stairs. How did you do it.

04-07-2004, 03:09 PM	#5 (permalink)
lil_missfit Join Date: Sep 29 2003 Location: Arizona Posts: 1,374 Rep Power: 24	Riverbrat is right. I have a great response to banners. Inexpensive and are seen daily, better than any newspaper ad. I've got a great graphics group that does all my banners, sign, etc. They have done beautiful things with my Designer Skin logos and I'm getting up to 40% of the cost back in their products.

04-07-2004, 05:09 PM	#6 (permalink)
SunKissed78 Join Date: Mar 29 2004 Posts: 32 Rep Power: 0	Bringing the beds up here was ****. Basically some bed parts had to be taken apart, that usually would not be, to fit them in the elevator and stairwell. There were 2 delivery guys, and 2 other friends helping out, which was great...but all in all it was grueling work, took the whole day to bring them in and put them together. My sign right now is actually a banner, my town is a real pain when it comes to signage, I am waiting to get approval from a board, but I can see how a enticing banner could be a great help...I just have to get my permanent sign established first!

04-07-2004, 06:55 PM	#7 (permalink)
lil_missfit Join Date: Sep 29 2003 Location: Arizona Posts: 1,374 Rep Power: 24	Check with your city also about the banners. I know that as long as my salon name is not on the banner and it is for specials and so on, I do not have to have a permit to have the banner.

04-18-2004, 08:53 PM	#8 (permalink)
TanningEmporium Join Date: Jul 15 2003 Location: 213 Skyland Shp Ctr Posts: 2,613 Rep Power: 23	I have tried every avenue of advertising you can think of. The best I results I have had is with www.moneymailer.com Call your local rep, or check out the site. Clients love the coupon deals. I have not done them this year and my clients come in asking for them, will start them back up in july for the slow season.

04-20-2004, 12:52 AM	#9 (permalink)
jkonturas Join Date: Aug 27 2003 Location: Rhode Island Age: 47 Posts: 854 Rep Power: 22	Do a Free Tan Weekend........LOL...LOL

04-20-2004, 01:14 PM	#10 (permalink)
LeadStampede.com Join Date: Feb 17 2004 Posts: 12 Rep Power: 0	Study direct response marketing. Here is a very basic formula for writing effective ads: Use effective headlines (benefits of your services), write effective ad copy (tell the truth in a compelling way), and measure response (then change the headline or body copy and test against your control, which is your most effective ad, and try to beat it). Being cute in marketing will reduce or elminate response. Only use compelling reasons to come to your salon. These "rules" are not my opinion. It's based upon testing and measuring response of millions of ads and direct mail. Good luck Brian Maroevich

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)