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Old 02-15-2005, 07:18 PM   #1 (permalink)
 
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Dear Helios,

We are extremely positive people, but the problems we are having with your software have pushed us over the brink.

We have waited several months for you to fix the following problems (and after several months of you telling us you are fixing the problems, nothing has been done, so we are venting here...)

Why is it that your software only allows download of the entire customer base into Excell, and not segmented lists...meaning, if we want a list of customers who bought Mystic tan or who spent $500 or more in the last year to craft a marketing message for them, we only have an option to print labels.

Labels are the last thing you want to use in direct marketing because they decrease response by as much as 80%! Plus lots of other reasons.

Secondly, why is it that even though you allow us to download the entire customer base the customers STATE does not show up? So the list is useless!

Your software is not for anyone serious about marketing to their customer base...which is the most profitable source of cash flow for a business.

If we are incorrect about these problems, please let us know. But we have been dealing with your customer support center and they have no answers and keep pushing the 'fix' out, and out, and out.

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Old 02-15-2005, 07:29 PM   #2 (permalink)
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The state does show up. Helios is great and great for marketing. Do you want the database to give to your mail house? And then let them label it? Call tech support and ask for Jason. He knows what he is doing. He will fix all your problems. He knows a great deal about the program.
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Old 02-15-2005, 08:07 PM   #3 (permalink)
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Two words for you

SMART MAIL

Use this module and you can choose any parameter you want for a list
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Old 02-16-2005, 02:01 PM   #4 (permalink)
 
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Hello Genius and Sparkie,

Thank you for your posts.

Genius, you didn't read my post...

The state shows up on the labels when you download the entire data base. But in my post I explained that it DOES NOT show up when you download to Excell or any spreadsheet. Just labels.

Labels are not what you want to use in your marketing because labels reduce response by up to 80%.

Labels = junk mail and your marketing piece gets tossed in the trash.

You need to print directly on your envelope or postcard to make it look more personal. You need to make everything fly under the junk mail radar. That's not my opinion. That's based upon direct marketing research, and based upon my own tests.

Therefore we need to download to a data base like Excell and use it to print on envelopes and postcards. The STATE DOES NOT SHOW UP WHEN YOU DOWNLOAD THE ENTIRE DATA BASE INTO EXCELL...

Secondly, we want to segment our list and create marketing messages for each segment...Mystic tan members get mystic tan marketing messages, regular tanners get regular tanning marketing messages, etc. The only way to get these lists is to use the Label function. But as I just explained, labels are a sure fire way to lose money and we need to download to an Excell or similar format so we can print direct on envelopes and postcards (or so our mail house can do this as well). This way you maximize response on your marketing efforts, otherwise you are just using a shotgun approach that dilutes response. Target marketing is the only way to maximize response and profits.

Helios does not allow you to download these different lists into Excell or similar data base. Only labels. Again...labels are a surefire way to make less money.

So in other words we can only get our entire list downloaded to Excell, not different segments of the list based upon purchasing habits, BUT IT'S STILL USELESS BECASUE THE STATE DOES NOT SHOW UP when you download the entire data base to Excell (or any other database.)

We have spoken with Jason, and he does not have an answer.

What is Smart Mail? Jason never recommended this and we don't see it as part of the software.

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Old 02-19-2005, 05:41 AM   #5 (permalink)
 
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SmartMail is under the Employee Drop Down list ... it will allow the creation of an extract database (default name - smail.mdb) of clients based on your requested criteria.

Not sure how you are "exporting" to excel - but State is present in any export I do

Not aware of any issue outstanding on this topic ... am interested who has been for months telling you that something is being addressed on this issue.
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