What's Next - tanTALK

Steve Underhill · 06-02-2016, 06:53 PM

The season is winding down. Now is an important time to promote the importance of tanning at your salon as opposed to leaning into the sun to get a tan, show your clients you appreciate their business. Your marketing strategy should be based on 3 different marketing seasons, with the second season starting this month. You should show attention to promoting and marketing short term packages and provide additional incentive with price. This time of year selling long term packages is harder so focusing on your session and monthly packages will gain a better response.

What does everyone have planned for the next few months?

sbt501 · 06-03-2016, 10:21 AM

Steve is right ...... almost. Most salons see a drop in customers after Memorial Day I choose to do promotions about the last 10 days of May more customers to market to than in June. No over the top promotions during the Summer as these customers will be tanning any ways.

Hot Tan · 06-12-2016, 11:17 PM

thanks Steve

06-02-2016, 06:53 PM	#1 (permalink)
Steve Underhill Join Date: Apr 21 2004 Location: Frisco, TX Posts: 1,502 Rep Power: 21	What's Next The season is winding down. Now is an important time to promote the importance of tanning at your salon as opposed to leaning into the sun to get a tan, show your clients you appreciate their business. Your marketing strategy should be based on 3 different marketing seasons, with the second season starting this month. You should show attention to promoting and marketing short term packages and provide additional incentive with price. This time of year selling long term packages is harder so focusing on your session and monthly packages will gain a better response. What does everyone have planned for the next few months? __________________ Stephen Underhill Consultant steve@smuconsulting.com

06-03-2016, 10:21 AM	#2 (permalink)
sbt501 Join Date: Jan 15 2005 Posts: 204 Rep Power: 20	Re: What's Next Steve is right ...... almost. Most salons see a drop in customers after Memorial Day I choose to do promotions about the last 10 days of May more customers to market to than in June. No over the top promotions during the Summer as these customers will be tanning any ways.

06-12-2016, 11:17 PM	#3 (permalink)
Hot Tan Join Date: Sep 16 2014 Location: Los Angeles, Ca. Posts: 261 Rep Power: 10	Re: What's Next thanks Steve

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