Steve Underhill

We are well into the season and you are now seeing more tanners. Traffic is picking up and sales are rising. This is what you have been waiting for to turn those slumping sales around.

Even though you should have been actively marketing your salon all year and some of you may be doing so. Now is a very important time to be actively and regularly reaching out to your database through email and social media. Make sure you have tanners thinking about tanning and you are thanking and rewarding those tanners that are spending with you. This time of year emails should go out every week to ten days. Supplemented with emails to tanners every time they make a purchase.

Social media post should be a number of times each day with 80% of those entries of a social nature. This is a broad stroke of a great strategy but my point is never feel you are to busy to market your salon. Time slips by quickly and it is easy to forget what you should be doing at this very important stage of the season. Drive sales beyond what is coming in. Al of those needed changes should have been completed or currently being completed, your product is at its best, now it is time to perform.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com