Go Back   tanTALK - Tanning Salon Business Owners Community > TanTalk Central > Tanning Salon Management

Tanning Salon Management Salon management help here.

Reply
 
LinkBack Thread Tools
Old 02-22-2016, 04:06 PM   #1 (permalink)
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,499
Rep Power: 14 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Play to Your Strength

You can't compete with every salon and you shouldn't try unless you want to make the changes that will allow you to compete with any salon.

You must look closely at your market and what your strengths are as a salon. Structure your salon, pricing and marketing based on what you have to offer as a salon.

In many cases salons will over complicate their structure trying to be something that they arte not. Based on your equipment mix you should determine how to maximize sales based on the product you offer.

I see salons that try to market their salon based on offering 4 or 5 levels of tanning when the reality at best they have 2 levels. That is not an issue as long as you structure and market accordingly. By doing so you will increase sales and make much better use of your equipment mix. Obviously if you have funds to introduce some new models of equipment you can establish true additional levels, but for those that do not want to upgrade it can be as simple as properly structuring what you have.

The season is on us and it is time to make sure you are getting the most out of the product that you offer.

Don't try to increase sales by lowering prices, increase sales by knowing your market and gaining a better understanding of the product you offer and create pricing and marketing that stimulates sales and a change in how your tanners spend their money.
__________________
Stephen Underhill
Consultant
steve@smuconsulting.com
Steve Underhill is offline   Reply With Quote
Old 10-17-2016, 09:22 AM   #2 (permalink)
 
Join Date: Apr 21 2004
Location: Frisco, TX
Posts: 1,499
Rep Power: 14 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Re: Play to Your Strength

Quote:
Originally Posted by Steve Underhill View Post
You can't compete with every salon and you shouldn't try unless you want to make the changes that will allow you to compete with any salon.

You must look closely at your market and what your strengths are as a salon. Structure your salon, pricing and marketing based on what you have to offer as a salon.

In many cases salons will over complicate their structure trying to be something that they arte not. Based on your equipment mix you should determine how to maximize sales based on the product you offer.

I see salons that try to market their salon based on offering 4 or 5 levels of tanning when the reality at best they have 2 levels. That is not an issue as long as you structure and market accordingly. By doing so you will increase sales and make much better use of your equipment mix. Obviously if you have funds to introduce some new models of equipment you can establish true additional levels, but for those that do not want to upgrade it can be as simple as properly structuring what you have.

The season is on us and it is time to make sure you are getting the most out of the product that you offer.

Don't try to increase sales by lowering prices, increase sales by knowing your market and gaining a better understanding of the product you offer and create pricing and marketing that stimulates sales and a change in how your tanners spend their money.
Just a reminder
__________________
Stephen Underhill
Consultant
steve@smuconsulting.com
Steve Underhill is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Help with Solarium strength Sparklessuzi Sun Doctors 2 04-15-2010 11:41 PM
Peepers lose their strength....... Curious General Tanning Industry Discussions 16 07-20-2006 03:08 PM
--- Checking Strength/Life of Lamps with UV Meter??? --- Jinxer Tanning Equipment 2 05-12-2005 06:23 AM
bulb testing / strength and hours mrsats General Tanning Industry Discussions 4 05-24-2004 08:36 PM
Independently owned salons, Where is our strength today and in the future??? Tanmand General Tanning Industry Discussions 9 03-03-2003 08:18 AM


All times are GMT -5. The time now is 11:35 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!