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Old 11-15-2015, 03:35 PM   #1 (permalink)
 
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Thumbs up Try this over Black Friday there's a reason for it!

YOU CAN TRY AS HARD AS YOU WANT BUT IN THE END YOU CAN NOT COMPETE WITH THE BIG BOX RETAIL STORES ON BLACK FRIDAY!

Some do succeed yes but a lot of tanning salons will die trying. Pink Wednesday is YOURS TO OWN!!!! catch your client base before they spend their entire budget at Walmart, Best buy, and Target. Small business Sat. is good however by the time it rolls around your clientele is already broke or they have most of their shopping done. The other effect is that a lot wont even think about shopping that day due to the crowds and most are decorating for Christmas these days anyways... So Pink Wednesday catches clients when they are already leaving the house because NONE OF US have EVER made Thanksgiving dinner without having to go to the store to grab an ingredient for Thanksgiving meal the day before Pink Wednesday! So while they're out they might as well stop by your store and get the best prices of the year!

So.... Who's doing Pink Wednesday this year??? I've got some cool stuff together for my salon as well as my clients salons as well! The marketing points on this one are superb! - May your Beds Stay FULL!!!

Modern sales commercial for Pink Wednesday at Island Tanz Final Week
https://www.youtube.com/watch?v=6Lb7QOSByEk

How happy are we about Pink Wednesday? Week 2-3
https://www.youtube.com/watch?v=H0ukP0-_WtQ

Pink Wednesday Hype Video week 1
https://www.youtube.com/watch?v=9Uaf...ature=youtu.be
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File Type: jpg 12250155_1081983015159180_4591861510902165993_n (1).jpg (90.1 KB, 19 views)
File Type: jpg PW 2 free.jpg (82.6 KB, 22 views)
File Type: jpg Pre Pink Wednesday Sunless sale Option 3.jpg (88.7 KB, 20 views)
File Type: jpg Pink Wed PS1.jpg (83.2 KB, 15 views)
File Type: jpg Pink Wed combo graphic.jpg (83.9 KB, 20 views)
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Old 11-17-2015, 10:54 AM   #2 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

Curious?! Does "Pink Wednesday" come from the mean girls qoute?
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Old 11-17-2015, 09:30 PM   #3 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

Nice dance moves David!
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Old 11-20-2015, 12:53 PM   #4 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

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Originally Posted by BTANN View Post
Nice dance moves David!
lol Thank you!!!! haha Actually I had some ideas as to who I could say it was dancing but I had to play nice! lol contracted out the footage of the guy dancing then edited it all
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Old 11-20-2015, 12:54 PM   #5 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

Quote:
Originally Posted by Esglow View Post
Curious?! Does "Pink Wednesday" come from the mean girls qoute?
I'll be very very honest. I've never seen the movie but since we created it I have been made aware of the movie lol.

I chose Pink Wednesday because Women love Pink $h*& haha.
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Old 11-21-2015, 01:15 PM   #6 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

To get the most out of the whole Black Friday thing is done by tapping into the hype. As David said doing it on Friday puts you at a disadvantage because tanning is not at the top of the list. I also think it should be a 3 day sale. "Get A Jump On Black Friday" Come see us for Tan Monday. Run a promotion for maybe Monday, Tuesday and Wednesday, days that are most popular for tanning. People do not finish their shopping on Friday.

The idea is to tap in to an event. It can be anything that has national or regional attention. Build a promotion around the event. This is particularly important for this time of year to jump start tanning prior to the upcoming season.

At this time we want to promote giving a tan as a gift. Not literally directing it to November 26th.
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Old 11-23-2015, 07:16 PM   #7 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

another idea you can also use is to create yourself a free square website!

Set up a square account which is free and they offer you an online store for free!

this is mine. It's still in beta but it took me about 15 minutes to get live. The prices aren't right yet and it is missing a lot of stuff. It will be live by Cyber Monday and I'll be running flash sales on it hourly. No Shipping it's site to store only.

https://squareup.com/market/islandtanz
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Old 12-18-2015, 11:30 AM   #8 (permalink)
 
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Re: Try this over Black Friday there's a reason for it!

I really love the idea of Pink Wednesday and plan on trying it next year. I really appreciate you allowing us to use your idea.
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