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Old 11-12-2015, 10:07 AM   #1 (permalink)
 
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Black Friday

Over the years consumers have been programed to shop and look for deals on Black Friday. Because of this it is a good idea to put together a Black weekend promotion and run it for 3 days.

This is one promotion because of the implication of black Friday that you should offer a deep discount for short term packages only so it does not effect income after the new year. Just as an idea maybe 50% off any one month package or single session and maybe include single session spray tan .

This is an opportunity for tanners to buy tanning as a gift. Buy as many single sessions as you like and put a limit as to how many spray sessions you can buy. You should also offer a deep discount on lotions for those 3 days. This will kick off the holiday season and should generate a substantial amount of cash.

Have a sales meeting instructing your staff how to sell each package and get the most out of the promotion.

It is always more effective when you structure promotions around specific events. This is just one of many promotions that you can run.

Unlike this particular promotion most promotions do not have to include deep discounts. The main Idea is to create awareness of tanning and include a reason to act now. Remember the sale is made in the salon.
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Old 11-12-2015, 11:08 AM   #2 (permalink)
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Re: Black Friday

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Originally Posted by Steve Underhill View Post
Over the years consumers have been programed to shop and look for deals on Black Friday. Because of this it is a good idea to put together a Black weekend promotion and run it for 3 days.

YEP NO TARGET OR WALMART FOR ME !4 AM ITS THETANNING SALON

This is one promotion because of the implication of black Friday that you should offer a deep discount for short term packages only so it does not effect income after the new year. Just as an idea maybe 50% off any one month package or single session and maybe include single session spray tan .

[size="4"][color="red"][color="red"]MOST SALONS BARELY BREAK EVEN ON MONTHLY'S NOW

This is an opportunity for tanners to buy tanning as a gift. Buy as many single sessions as you like and put a limit as to how many spray sessions you can buy. You should also offer a deep discount on lotions for those 3 days. This will kick off the holiday season and should generate a substantial amount of cash.

WELL THERE GOES THE PROFIT I THOUGHT I'D MAKE AFTER SELLING THE LOW COST MONTHLY


.
If I did not have so many active monthly's I'd close Friday too
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Old 11-12-2015, 01:48 PM   #3 (permalink)
 
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Re: Black Friday

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If I did not have so many active monthly's I'd close Friday too
This is a promotion that works well for many and generates some cash flow that may not be there. As I said nothing in terms of a long term package that will bleed into 2016. These also make great Xmas gifts. This is only a good idea if your monthly package is not under priced. One month level 1 should be $49.99 making this promotion $25 for one month level 1. If your prices are already too low you should not consider a 50% off ever. That is why having a great price structure also takes into account promotions and where they will land.
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Old 11-12-2015, 03:08 PM   #4 (permalink)
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Re: Black Friday

Well............. God Steve,
I just checked the four largest chains around me, 1 I could not find out -remolding, 1 40 store $9.95 per month - another $24.95 per month and another at $ 19.95 per month.

I will personally call them tomorrow and tell them to STOP IT.

ps. all cheaper than me
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Old 11-12-2015, 07:18 PM   #5 (permalink)
 
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Re: Black Friday

I have to agree with Steve on this one. We start our Black Friday event on Wednesday and run thru the following Monday. If you think it thru, you can come up with some good promotions.

Now we don't come close to have the turn out traditional retailers do. But we have turn this weekend into doing 10 times the business we would do otherwise. Just gotta brain storm it!!!
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Old 11-13-2015, 08:12 AM   #6 (permalink)
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Re: Black Friday

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I have to agree with Steve on this one. We start our Black Friday event on Wednesday and run thru the following Monday. If you think it thru, you can come up with some good promotions.

Now we don't come close to have the turn out traditional retailers do. But we have turn this weekend into doing 10 times the business we would do otherwise. Just gotta brain storm it!!!
I'm not saying do not run specials,, I am saying do not give the house away. When your barely making money on a monthly now. you cant give 50% off one.

But you can offer like a free pair of eye wear and lotion with this purchase.

Or 1 month in level 1 at regular price and get an extra 5 days.

The pricing Steve throws at you suggests that we are all still running 24 lamp beds.
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Old 11-13-2015, 02:44 PM   #7 (permalink)
 
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Re: Black Friday

^^^ That won't make a dent for Black Friday. You got to do better than that, IMO.
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Old 11-21-2015, 01:31 PM   #8 (permalink)
 
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Re: Black Friday

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Originally Posted by tanu01 View Post
I'm not saying do not run specials,, I am saying do not give the house away. When your barely making money on a monthly now. you cant give 50% off one.

But you can offer like a free pair of eye wear and lotion with this purchase.

Or 1 month in level 1 at regular price and get an extra 5 days.

The pricing Steve throws at you suggests that we are all still running 24 lamp beds.
I urge you to think outside the box. November and December can for many salons be slow months, Get some cash flowing with a promotion that will generate cash flow now and not bleed into the busy season where discounts are lot needed. You have got to look at the big picture. If you can increase sales for the year by 25% to even 100% by strategically having promotions at the right time and having the right price structure what is wrong with priming the pump so sales increase. I would never suggest devaluing your product by pricing tanning too cheap. However promotions and sales at the appropriate time is important for maximizing income potential.

There are so many ways to offer promotions that will not devalue tanning. It should always be done with short term packages that will not reduce sales during the active season.

At some point you may realize that not being willing to try something that may substantially increase sales is a mistake. If these ideas do not appeal to you that is fine. However for those that are doing nothing and need ideas for how to increase sales, promotions are important. It only works if you are marketing your client base through your web site, social media and email, text is also effective if used properly.
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Old 11-22-2015, 03:41 PM   #9 (permalink)
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Re: Black Friday

There is no reason for any salon to be slow for November and December, unless its a college store.
Stop with all your garbage or buy a banner.
Sick and tired of hearing your same old B.S. over and over.
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Old 11-25-2015, 04:57 PM   #10 (permalink)
 
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Re: Black Friday

This is an email I received today from a salon owner that did a black Friday sale and ran it Monday, Tuesday and today.

This is wonderful what I am experiencing this week. Much needed revenue and people love the sales! Our numbers are increasing and my salon is getting busier. I am super excited. thanks Steve
Happy thanksgiving

Sent from my iPhone


It shows a properly placed sale will generate business that would not have been there and it will not devalue your product. What, where and when you advertise will determine the business it will generate.
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