Nov-Dec
 

It's November and December is coming. What are some things you have done to get new customers in your doors during these months?

I am considering doing a mailer. Can you give me some pointers on what to do and also what not to do?

Re: Nov-Dec
 

During Oct Nov and Dec I focus more on my existing client base. I wait til Jan and Feb to really market hard towards new clients as that time there are more people looking to tan versus the typical slower months.

Re: Nov-Dec
 

Thanks sbt501. To everyone, what company is good to work with from a mailer perspective. It would be nice to find one that includes other businesses to make things more affordable.

Re: Nov-Dec
 

It is best to actively be marketing your database at this time of year to get tanners active again. A great time to sell gift packs and gift certificates.

As far as mailers you want to be careful to make sure your mailer sends the right message or you will not get a response. The new plastic coated cards that can have perforated cards that are actually gift cards with a value get great response. Remember what you advertise where you advertise and when you advertise will determine the effect your advertising budget will have. Always be very active with email and social media. These are the most affordable and effective.

Re: Nov-Dec
 

If you insist on doing a mailing, Vista print is one of the best.

How ever, IMO mailings just get lost this time of the year.

People think they are going to be too busy for a membership or even
a monthly.
Try doing a buy one - get one 50% off on all levels for singe visits.

Put the offer on a biz type card and leave them every where with in a 5 or 10 miles area around your store. retail stores,resteraunts, gyms any where tanners may visits.

Re: Nov-Dec
 

^^^This 100%^^^ Don't waste your money!