Tony

Anyone that thinks they make more money without offering an EFT is just clueless! I dont care what market you are in!

tan3840

I do.

peach2

I do too. But it is hard to really know for sure. All I know is that my big competitors like PBT and PF live and die on eft. I have to be different to survive, so I choose it and embrace that difference. Plus, I just have a philosophical problem with the whole premise to begin with.

kookyguy

Peach, I would agree with you...but then we would both be wrong!

peach2

Oh Magoo, you've done it again!

Steve Underhill

Will a salon offering EFT memberships as an option generate more income than a salon that does not? Yes 100% of the time as long as it is properly integrated in the overall price structure.

Those operators that disagree have never offered EFT memberships or did not properly integrate it into their price structure.

Example if you try selling minutes and EFT memberships it will not work. For EFT to work properly it must be a part of a specific designed price structure that makes the EFT membership the best value.

It is OK that some disagree, however for those that want to give themselves a better opportunity to increase sales you must not listen to those that do not understand todays consumer.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

peach2

In demographics with populations at 15,000 or below, the eft would hurt your overall sales, especially if you allow people to opt out with 30 days notice. Unless, of course you hit them with a bunch of add on gimmicky fees, like the chains do.

Hot Tan

who here has the most money coming in from eft's?
and what percentile does it represent the gross income as a whole?
is there an industry standard in which a predictable percentile should be achieve fro eft's?

sunsally

This will depend on the number of tanners, their other package offerings, average spending/client/year, etc


EFT is designed for the customer that likes to:

a. "set it and forget it" - I have a membership, I can come when I want

b. "enjoy VIP benefits" - many salons offer discounts on product or upgrades to EFT members

c. "everyday value pricing" - don't have to wait for a "special" to get a good deal


If your salon has very limited capacity (e.g. 6 beds or less) and a high demand, it may be more profitable to sell your "inventory" (tans) on a "first come, first served" higher price point

If your salon has more capacity, and unused demand, it may be a way to appeal to a customer as described above. Specifically, a customer who may choose to spend MORE - and keep the option to tan LONGER - because of the above options, that appeal to them.


Not EVERY customer falls into one of the categories above. Which is why most salons with EFT also offer OTHER options - for customers that may prefer to pay MORE - for a package that fits their needs better.

peach2

If what you say is true, then why does everyone on this site SAY that eft is a must for maximum profit? How does that math work in a small demographic?