01-22-2015, 06:25 AM | #22 (permalink) |
Join Date: Jan 5 2015 Location: southeast
Posts: 165
Rep Power: 10 | Re: Things Common To a Successful And Declining Tanning Salon Tony, Haven't you heard? This generation of people don't tan. They have been taught that it will kill you. So, no need to cater to them |
01-22-2015, 10:03 AM | #23 (permalink) |
Join Date: Aug 22 2005
Posts: 770
Rep Power: 19 | Re: Things Common To a Successful And Declining Tanning Salon Many of you are talking about EFT as if it must be the only focus of a pricing structure. I offer walk in, point packages, memberships (EFT), and session packages. There is no reason not to cater to all tanners. |
01-22-2015, 12:32 PM | #24 (permalink) |
Join Date: Jan 5 2012 Location: Long Island
Posts: 128
Rep Power: 13 | Re: Things Common To a Successful And Declining Tanning Salon We are the "single session" salon. As I said, I would rather have the same person spending the same amount for 5 sessions than a monthly. This is how I manage to net a lot higher than many of the salons that I see grossing a similar amount. It's all about the single sessions and lotion packets. |
01-22-2015, 01:39 PM | #25 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Things Common To a Successful And Declining Tanning Salon Quote:
| |
01-22-2015, 01:53 PM | #26 (permalink) |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Things Common To a Successful And Declining Tanning Salon I think many of you are looking at EFT memberships with blinders on. If EFT is an option membership but not the only package you offer, the tanner you feel does not like it can choose a different package, however the EFT must always be the best value package. Single session and session packages must always be the most expensive packages and you should never offer larger than a 10 session package. Also many are against membership and annual membership fees. This is a mistake. In many cases these fees can be the difference in increasing or declining sales. Many of you appear to fight so many things that will bring you more income. That is exactly the point behind this thread. |
01-22-2015, 02:01 PM | #27 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Things Common To a Successful And Declining Tanning Salon Quote:
| |
01-22-2015, 02:25 PM | #28 (permalink) |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Things Common To a Successful And Declining Tanning Salon As usual we quickly get off topic. Tanning is a thriving business. Operators can be chains like Tony and others or independent single salon operators. The fact is based on todays consumer and the growth and changes in this industry the salon that will experience the highest level of success will offer EFT memberships only or as an optional package in their pricing. The EFT package should always be the best value and can be structured many ways. Marketing or advertising must take advantage of available media to tap into todays consumer. Salon staff must have a very high level of knowledge and training including monthly meetings in order to maintain the selling edge. While this is certainly not all that lends to success it is certainly of great importance. Those of you that fight these things or believe it somehow does not apply to their market or tanners may be unaware of what it takes to really be successful. It would be nice to get back on point and get back to how these things may or may not be a part of your operation. We welcome the views of the operator that does not get it and thinks consumers are not evolving based on the few tanners that say they do not like something. But make no mistake, the unwillingness to try things that will increase sales when properly structured is not a business model that should be used by those that want to maximize income potential. And it should not be taken as good advice. For those only trying to get by, these things are not so important. If you have a 3 or 4 system salon in a town with 3,000 people obviously how you price tanning must be creative, however you still work with evolved consumers and you should conduct business accordingly. Each salon is unique in some way, mostly because of the owner. But you can still do things that allow you to get the most out of your business. If you are the only employee, you must make sure you have the highest level of training and knowledge. |
01-25-2015, 08:21 AM | #29 (permalink) | |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: Things Common To a Successful And Declining Tanning Salon Quote:
offered dial up credit card authorization in 1998. WOW Peach! | |
01-25-2015, 08:26 AM | #30 (permalink) | |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: Things Common To a Successful And Declining Tanning Salon Quote:
You have to work to create demand. This is where your little pea brain cant compete. In advertising you have the "aided" and the "unaided" The aided have already decided to tan. The unaided have not. You have no clue how to get the unaided into your store! | |
Bookmarks |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
Thread Tools | |
| |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Successful Tanning Salons For Sale | tsevin | For Sale - FOR SALON OWNERS ONLY | 0 | 12-02-2008 09:54 AM |
Someone left things in my salon! | chreenis | General Tanning Industry Discussions | 21 | 11-09-2007 06:51 PM |
Successful and Established Salon looking for a New Partner in Oceanside, CA | protanSD | For Sale - FOR SALON OWNERS ONLY | 0 | 07-03-2007 03:06 PM |
SUCCESSFUL SALON FOR SALE - HOUSTON | beachbums | For Sale - FOR SALON OWNERS ONLY | 0 | 02-06-2005 02:53 PM |