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Old 01-22-2015, 06:16 AM   #21 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Delusions of Grandeur
I would prefer that my competition be a full blown eft only store. It creates a difference between me and them that I can use in marketing.
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Old 01-22-2015, 06:25 AM   #22 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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I guess you just dont know what you just dont know. So you penalize an entire generation of people brought up in a cashless environment? WOW!
Tony, Haven't you heard? This generation of people don't tan. They have been taught that it will kill you. So, no need to cater to them
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Old 01-22-2015, 10:03 AM   #23 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

Many of you are talking about EFT as if it must be the only focus of a pricing structure.

I offer walk in, point packages, memberships (EFT), and session packages. There is no reason not to cater to all tanners.
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Old 01-22-2015, 12:32 PM   #24 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

We are the "single session" salon. As I said, I would rather have the same person spending the same amount for 5 sessions than a monthly. This is how I manage to net a lot higher than many of the salons that I see grossing a similar amount. It's all about the single sessions and lotion packets.
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Old 01-22-2015, 01:39 PM   #25 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Originally Posted by manbeer View Post
If you don't live in an area that can support volume or have multiple locations, eft won't work. The guaranteed income is nice, but at the same time, when only so much of the population tans, you are just lowering your overall profit. IMO, the way things are headed, you don't even want people to HAVE monthly/yearly unlimited packages. Single sessions are the best money makers. Let's face it, people will blow smoke up everyone's *** but tanning isn't as "cool" or popular as it once was. I live in a middle upper class area, where I grew up has a median home value over 1 million dollars. I'm 30, and even when I went to school, my generation and the ones after really didn't tan. Most of my clients are older than I am, and people's priorities change as they age. I am happy and fortunate to have the same people come back year after year, when getting ready for vacation now or for a wedding, etc. They are not tanning for no reason like they once did. We are dealing with an aging client base....let's face it. I know from my stores, and I know from salons in the area that I have done work for. Yes, you can still have record breaking days, but the rapid growth period is over and you need to start thinking about how to maximize profit from a dwindling market without scaring people away. Speaking of scaring away, there is a salon about 10 miles away that does EFT, many of their clients find their way to us and complain about the inconvenience and fees associated.
A lot depends on your market size, and size of salon. Yes a very small salon is not built for volume tanning. However if you are in a market that has a large enough population to support an 8 system salon or larger you should offer EFT memberships as an option. You can have a number of different packages available like one month, session packages and EFT memberships as well as other packages but EFT is an important option. If you offer session packages they should be the most expensive options. You may possibly have a distorted view of what will work in your market based on your salon size. It sounds like you are not open to pricing that has a proven track record. tanning is not dying, it is changing. Thanks for sharing.
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Old 01-22-2015, 01:53 PM   #26 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Originally Posted by peach2 View Post
Yes, we are the un-eft store. I am telling you, there is a backlash against eft growing. It happened in fitness and it will happen in the tanning industry as well.
I think many of you are looking at EFT memberships with blinders on. If EFT is an option membership but not the only package you offer, the tanner you feel does not like it can choose a different package, however the EFT must always be the best value package. Single session and session packages must always be the most expensive packages and you should never offer larger than a 10 session package. Also many are against membership and annual membership fees. This is a mistake. In many cases these fees can be the difference in increasing or declining sales. Many of you appear to fight so many things that will bring you more income. That is exactly the point behind this thread.
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Old 01-22-2015, 02:01 PM   #27 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Why sell someone an unlimited when they can come in once a week for a single session and pay the same. I have no problem with this practice. I can live with myself because A: it keeps the roof over my head and a bone in my dogs mouth. B: it's a business, not a charity. C: it limits the abuse by people that don't understand moderation. D: MOST IMPORTANT - it encourages more small CASH sales. Good to avoid the fees, good for those of you that may (cough, cough) like to dodge the tax man from time to time
I agree this is how many salons are operated. It is also the type of salon that is most likely to close. When we discuss smart business decisions we are directing that to the operator that wants to maximize income and grow a business. we are not directing it to the operator that is trying to create enough income to only survive, basically creating a low paying job for themselves. that is fine, every industry has that type of operator. However that is not why most people risk everything to be a business owner. That operator wants to be as successful as possible. That operator understands that you don't make decisions like a consumer but rather makes decisions like a business owner. There is no one way to succeed but there are certainly principles that work.
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Old 01-22-2015, 02:25 PM   #28 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

As usual we quickly get off topic.
Tanning is a thriving business. Operators can be chains like Tony and others or independent single salon operators. The fact is based on todays consumer and the growth and changes in this industry the salon that will experience the highest level of success will offer EFT memberships only or as an optional package in their pricing. The EFT package should always be the best value and can be structured many ways.

Marketing or advertising must take advantage of available media to tap into todays consumer.

Salon staff must have a very high level of knowledge and training including monthly meetings in order to maintain the selling edge.

While this is certainly not all that lends to success it is certainly of great importance.

Those of you that fight these things or believe it somehow does not apply to their market or tanners may be unaware of what it takes to really be successful.

It would be nice to get back on point and get back to how these things may or may not be a part of your operation.

We welcome the views of the operator that does not get it and thinks consumers are not evolving based on the few tanners that say they do not like something. But make no mistake, the unwillingness to try things that will increase sales when properly structured is not a business model that should be used by those that want to maximize income potential. And it should not be taken as good advice.

For those only trying to get by, these things are not so important.
If you have a 3 or 4 system salon in a town with 3,000 people obviously how you price tanning must be creative, however you still work with evolved consumers and you should conduct business accordingly.

Each salon is unique in some way, mostly because of the owner. But you can still do things that allow you to get the most out of your business. If you are the only employee, you must make sure you have the highest level of training and knowledge.
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Old 01-25-2015, 08:21 AM   #29 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Are you whacked? It cost $40 a month just to rent the stupid machine to take their stupid cards! What planet are you living on? I paid over $2,000 last year in swipe and other fees for the priviledge of taking my customers cards. $1 per transaction doesn't cover that cost.
I am late to respond but just had to. Who rents a payment terminal anymore? I havent rented a payment terminal since Helios version 8
offered dial up credit card authorization in 1998. WOW Peach!
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Old 01-25-2015, 08:26 AM   #30 (permalink)
 
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Re: Things Common To a Successful And Declining Tanning Salon

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Tony, Haven't you heard? This generation of people don't tan. They have been taught that it will kill you. So, no need to cater to them
Yes they believe it kills them just like drugs and alcohol but the use of both is not declining and either is their use of UV tanning at my stores.

You have to work to create demand. This is where your little pea brain cant compete. In advertising you have the "aided" and the "unaided"
The aided have already decided to tan. The unaided have not. You have no clue how to get the unaided into your store!
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