when should i do direct mail? - Page 3 - tanTALK

Tony · 12-13-2014, 03:18 PM

Quote:

Originally Posted by Din

Sorry, Tony but that IS just an opinion. DIN DIN DIN. I have the data mining as prove. What data do you have?
Your clients that continue to use direct mail are highly successful. Successful how so? Number of stores? Years in business? Increasing sales? I know many salon owners that are very successful despite themselves. Its getting harder for that to happen now but still how do you rate successful? Sounds to me like you are taking the credit? Maybe you are using the wrong company. Do it all in house DIN You may have created "Smartmail" for Helios, but you did not invent direct mail advertising. WOW Din what a preposterous statement. Looks like your starting to crack under the pressure of being challenged? Why else would you make such an absurd ad hominem attack on me? You simply gave it another name to brand your software and services. That's like me calling my direct mail campaign BrilliantMail and saying I invented it also in the 90's. Din you are just off your rocker now LOL. I called it Smart Mail because I built in the ability for clients to export their database directly to Helios based on demographic and transactional history to more "smartly" target your client base. I started Smartmail way back in 1989. Pretty cutting edge stuff for its day!!!!!!! Oh and I had to call it something, geez! I am sorry if this sounds Braggadocious but it needs to be said.

The point is, now that you have less junk mail in the mailbox because all bills come online, you have even less competition in the mailbox and even better visibility as your postcard will definitely stand out in the mail now more than ever.

Yes it's a more expensive form of advertising than sending a text perhaps, PERHAPS?? Its 50x more expansive at least! but it's still successful and brings you new clients. What do you call successful??? Thats very open ended Text can't do that. Text cant do what? Bring you new clients? How IGNORANT of you to say that? Direct mail still is tops for bringing in new clients which every business still needs. WRONG TEXTING BRINGS IN MANY MORE NEW CLIENTS SPECIALLY WHEN ITS VIRAL! Unless you have enough clients that you don't need anymore? Is that the case? Are you at full capacity and can't accept any more customers? Is that the case?
You sound like a total fool now Din!

Text is great to stay in contact with your current customers, i agree with that. I never disagreed with that, in fact i recommend people to do text marketing and tell them to call txtripple and let them know i referred them, so they can get taken care of. But it's not going to bring you new customers. WRONGGGGGGGGGGGGGGGGG!

Tony, you may disagree that is your right to do so, but my customers are successful and making great money on direct mail campaigns run through me. So says you! One thing is for sure you make money off their direct mail campaigns :) You can't disagree with the cash in their register! That is just proven results. It just dosent make the same high returns of texting. It has to be COST effective Din not just effective!!!

Lets make it really simple for everyone. Texting is $10-$20 per thousand. Direct Mail can easily be $300 - $500 per thousand and often higher. I dont know your pricing but I suspect its in the .30 to .50 cent range? Any one that knows advertising knows its all about the cost per thousand. And your return has to justify that cost. Not only is texting cheaper it gets a higher return. SLAM DUNK! You are a dinosaur Din!

Hot Tan · 12-13-2014, 05:49 PM

I think there are merits with all approaches, I would need cell phone numbers, and more than likely they are my existing clients, yes we can ask them to refer ( I know zip about this of it's effectiveness), or I can go after "New"....

Tony · 12-13-2014, 07:52 PM

Well sadly no one out here knows how to get thousands of new clients with a text campaign. I didnt think it was that cutting edge but maybe it is.

50% of your clients dont even look at mail anymore!

Hot Tan · 12-13-2014, 10:06 PM

Quote:

Originally Posted by Tony

Well sadly no one out here knows how to get thousands of new clients with a text campaign. I didnt think it was that cutting edge but maybe it is.

50% of your clients dont even look at mail anymore!

rephrase, i don't understand this statement
personally, i only thing I try not to look at are jury duty summons, otherwise, I look through the mail, and I use online bill pay and statements for a decade now, so Din has a point about fewer mail count in general...witness usps gone broke bc of online statements,

I clip harbor freight, coupons and shove it in my car and when i drive by and remember i need a low cost tool, i wup it out... it's not buried behind a menu, or a text,

I am not by any means taking sides, direct mail is expensive, when I sold insurance it was all about leads and direct mail was KING, nothing else came close...based on the laws we had to adhere to, for my demographics...

people do sift through mail...I picked up a twofold brochure laying on the floor of a person's lobby I bought my camera body from the other day, because visually ( I am a photographer) it was attractive and it appealed to me ; and in it was eyelash extensions and red light therapy, what a coincident. flyers, post cards,tv, internet insagram, they are all visual...color, images, inducements....

I also go Salsa dancing and when we leave the club, there are beautifully made cards all over the car, I look through them, to see where the next great special dance event is going to be, I am on every conceivable Salsa Facebook/meetup/ club in Los angeles, someone try texting once 5 years ago and pulled back and facebook and flyer/cards are now king

and I became very knowledgeable about what leads were what, I was spending 30k a year on leads.....this said I aint throwing money away... if the yields are dismal....I look for something else.

Tony · 12-14-2014, 08:19 AM

Hot Tan

Its like trying to convince Civil War generals to buy repeating rifles
instead of muzzleloaders. It should be obvious by now!

Din · 12-14-2014, 09:51 AM

Congrats on your success Tony, keep doing what you're doing, it's working well for you.

I rate success based on the cash that goes into my customers register. There are several other ways to measure it, but none that my customers really care about other than how much money they made off an ad and how many new customers they got. Because in the end, that's what pays their bills.

Thanks for the lovely chat. Have a great Christmas.

Tony · 12-14-2014, 10:06 AM

Quote:

Originally Posted by Din

Congrats on your success Tony, keep doing what you're doing, it's working well for you.

I rate success based on the cash that goes into my customers register. There are several other ways to measure it, but none that my customers really care about other than how much money they made off an ad and how many new customers they got. Because in the end, that's what pays their bills.

Thanks for the lovely chat. Have a great Christmas.

Din

You think paying $300 - $500 per thousand is success? If your a consultant find a way to get your clients the same sales paying $10 - $20 per thousand! What do you charge for a post card Din? I cant find the prices anywhere on your site? All direct mail companies have their prices on their web sites?

And you are in Canada so are you using a 3rd party US company to do your mail drops? Do you do the actually printing or are you a broker?

Din · 12-14-2014, 10:08 AM

Quote:

Originally Posted by Tony

Din

You think paying $300 - $500 per thousand is success? If your a consultant find a way to get your clients the same sales paying $10 - $20 per thousand! What do you charge for a post card Din? I cant find the prices anywhere on your site? All direct mail companies have their prices on their web sites?

And you are in Canada so are you using a 3rd party US company to do your mail drops? Do you do the actually printing or are you a broker?

You are either blind or dumb.

Just because you are not successful at your direct mail campaigns, doesn't mean that it doesn't work. It just doesn't work the way you are doing it.

P.S. We are a Marketing Company, not a direct mail print house. Therefore direct mail is only 1 service offered. Move along...

Hot Tan · 12-14-2014, 10:31 AM

Quote:

Originally Posted by Tony

Hot Tan

Its like trying to convince Civil War generals to buy repeating rifles
instead of muzzleloaders. It should be obvious by now!

what is the response rate for this method and and how to get cell
phone numbers and why do direct mail companies still exist and thrive? I know many that employ scores of intelligent, knowledgeable, professionals.that develop and ,retain repeat traffic

I would like to try this texting you mention

muzzle-loaders and repeaters are gone because they are death traps when someone is pointing a vulcan at you.

Hot Tan · 12-14-2014, 10:33 AM

Quote:

Originally Posted by Din

You are either blind or dumb.

Just because you are not successful at your direct mail campaigns, doesn't mean that it doesn't work. It just doesn't work the way you are doing it.

P.S. We are a Marketing Company, not a direct mail print house. Therefore direct mail is only 1 service offered. Move along...

i pm'd you

12-13-2014, 05:49 PM	#22 (permalink)
Hot Tan Join Date: Sep 16 2014 Location: Los Angeles, Ca. Posts: 261 Rep Power: 10	Re: when should i do direct mail? I think there are merits with all approaches, I would need cell phone numbers, and more than likely they are my existing clients, yes we can ask them to refer ( I know zip about this of it's effectiveness), or I can go after "New"....

12-13-2014, 07:52 PM	#23 (permalink)
Tony Join Date: Jan 30 2007 Location: Naples FL Posts: 782 Rep Power: 18	Re: when should i do direct mail? Well sadly no one out here knows how to get thousands of new clients with a text campaign. I didnt think it was that cutting edge but maybe it is. 50% of your clients dont even look at mail anymore!

12-14-2014, 08:19 AM	#25 (permalink)
Tony Join Date: Jan 30 2007 Location: Naples FL Posts: 782 Rep Power: 18	Re: when should i do direct mail? Hot Tan Its like trying to convince Civil War generals to buy repeating rifles instead of muzzleloaders. It should be obvious by now!

12-14-2014, 09:51 AM	#26 (permalink)
Din I love Derf!! Join Date: Feb 10 2006 Location: Toronto, Canada Posts: 931 Rep Power: 20	Re: when should i do direct mail? Congrats on your success Tony, keep doing what you're doing, it's working well for you. I rate success based on the cash that goes into my customers register. There are several other ways to measure it, but none that my customers really care about other than how much money they made off an ad and how many new customers they got. Because in the end, that's what pays their bills. Thanks for the lovely chat. Have a great Christmas. __________________ www.ChronosMarketing.com 1-844-CHRONOS SOME PEOPLE ARE LIKE SLINKIES. NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS

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