What is your PSA - Page 2 - tanTALK

parrot head · 09-20-2014, 12:27 PM

Quote:

Originally Posted by sbt501

I agree with Rayz. For Sept. ours is pitiful so I ran ytd. and all my employees and myself fell in the $12-$15 range.

The numbers I quoted are my September numbers; A good month going.

Wynwood · 09-21-2014, 12:03 PM

Quote:

Originally Posted by RAYZFORDAYZ

And this also changes with the type of salon you have and what your demographic / local household income average is around you:

Are you the fast food/ lower income/ low overhead/ low price salon? Then maybe you are getting higher foot traffic , but a lower PSA... The high foot traffic makes up for the low PSA then...

Or are you a fine dining/ high end salon in a high income area/ with high end equipment, and an upscale experience/ with higher prices? In this case your PSA will be higher.

I agree only to a point. High foot traffic also means more lamp changes, higher utility costs, and higher rent. Below $10 average per tanner (which is the only measurement that really means much) makes it pretty tough to be profitable. Most operators are figuring out that selling memberships allowing clients to tan every day in big VHR beds doesn't work.

RAYZFORDAYZ · 09-21-2014, 03:05 PM

Quote:

Originally Posted by Wynwood

I agree only to a point. High foot traffic also means more lamp changes, higher utility costs, and higher rent. Below $10 average per tanner (which is the only measurement that really means much) makes it pretty tough to be profitable. Most operators are figuring out that selling memberships allowing clients to tan every day in big VHR beds doesn't work.

exactly, in order for the fast food approach to work , you keep your overhead low which includes buying cheaper machines that are cheaper to change and consume less electricity

RAYZFORDAYZ · 09-21-2014, 03:06 PM

how does higher foot traffic make your rent go up?

Wynwood · 09-21-2014, 04:03 PM

Higher traffic locations cost more rent than low traffic locations. Unless you are way smarter than your landlord.

RAYZFORDAYZ · 09-21-2014, 04:59 PM

you read me wrong, i said foot traffic, Im not talking about vehicle traffic here

parrot head · 09-21-2014, 08:27 PM

Quote:

Originally Posted by Wynwood

I agree only to a point. High foot traffic also means more lamp changes, higher utility costs, and higher rent. Below $10 average per tanner (which is the only measurement that really means much) makes it pretty tough to be profitable. Most operators are figuring out that selling memberships allowing clients to tan every day in big VHR beds doesn't work.

Allowing clients to tan everyday in your high end beds only works if you have lots of clients buying the same package, and hardly using it. I'm thinking of doing away with unlimited packages, and offering only session packages. Anyone doing this?

sbt501 · 09-22-2014, 09:51 AM

Quote:

Originally Posted by Wynwood

I agree only to a point. High foot traffic also means more lamp changes, higher utility costs, and higher rent. Below $10 average per tanner (which is the only measurement that really means much) makes it pretty tough to be profitable. Most operators are figuring out that selling memberships allowing clients to tan every day in big VHR beds doesn't work.

I can only agree with more foot traffic means more lamp changes. July is always my highest electric bill, I run half as many sessions in July compared to April. Rent is a fixed expense, it only changes once ever 3-5 years.

If your pricing is done properly it shouldn't matter if clients tan every day in VHR. I believe there are those that do tan more often than others but in the end it all averages out. If pricing is done correctly.

Steve Underhill · 09-22-2014, 10:24 AM

Quote:

Originally Posted by Ken

Here you go:

PSA (per session average)

For salon's PSA, divide the gross sales dollars in a time period (day, week, month) by the number of tanning sessions in that time.

Example - $25000 in month's sales divided by 2,100 tan sessions would equal a PSA of $11.90.

Do the same for each employee to see who is most and least effective at the counter and to establish goals.

Was that the info you were looking for?

You should not have to do calculations, your software produces these reports. This is not about tans this is about percentage of sales made.

This is also a reminder to run many different reports to determine which packages are selling which are not. Which marketing is working. Reports allow you to evaluate the performance of individual staff members and of your salon. Get involved by knowing exactly what is going on in your salon. Use these reports for motivating better performance.

Ken · 09-23-2014, 06:59 AM

Quote:

Originally Posted by Steve Underhill

You should not have to do calculations, your software produces these reports. This is not about tans this is about percentage of sales made.

This is also a reminder to run many different reports to determine which packages are selling which are not. Which marketing is working. Reports allow you to evaluate the performance of individual staff members and of your salon. Get involved by knowing exactly what is going on in your salon. Use these reports for motivating better performance.

Really Steve? You mean my software can do that, whoda thunk?

As I recall at the beginning of this thread, Suncitypembroke asked "How do you figure all the above and how would effect the salon $$$, Example if you will."

Your next three posts failed to give Suncitypembroke any idea of how PSA is calculated, so I did. Your posts might be better received if you directly answered a question every now and then. Reading a number on a report can be meaningless if a person doesn't know how that number was calculated.

09-21-2014, 03:06 PM	#14 (permalink)
RAYZFORDAYZ Join Date: Nov 30 2013 Location: USA Posts: 23 Rep Power: 0	Re: What is your PSA how does higher foot traffic make your rent go up?

09-21-2014, 04:03 PM	#15 (permalink)
Wynwood Join Date: Mar 16 2014 Posts: 95 Rep Power: 0	Re: What is your PSA Higher traffic locations cost more rent than low traffic locations. Unless you are way smarter than your landlord.

09-21-2014, 04:59 PM	#16 (permalink)
RAYZFORDAYZ Join Date: Nov 30 2013 Location: USA Posts: 23 Rep Power: 0	Re: What is your PSA you read me wrong, i said foot traffic, Im not talking about vehicle traffic here

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