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Old 06-03-2014, 12:35 PM   #1 (permalink)
 
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June Is An Important Month For Tanning

Hopefully everyone has had a very productive season, however it is not the end of the active season yet.

June is a very important transition month for tanning. While June is not going to be your best month for selling the long term EFT memberships, it is a great time to heavily market the one month and short term packages while putting emphasis on smart tanning as opposed to leaning in to the harsh sun.

It is a great time to express appreciation to your tanners and maybe send them a $10 coupon that can be used toward any one month or membership package with an expiration date for use.

Certainly marketing your data base is something that should be a regular ongoing process but June is a bridge month between the active and slower use months.

This is a great time to establish how you will be reaching out to your clients for the next few months.

When tanning use slow down, your marketing efforts should ramp up.
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Old 06-03-2014, 09:39 PM   #2 (permalink)
 
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Re: June Is An Important Month For Tanning

Marketing is a 365 day a year battle. You should expend your ammo
differently in the off season but you need to fight equally hard all 12
months of the year. Many of us lose site of this during season when
the money rolls in easier.
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Old 06-03-2014, 10:53 PM   #3 (permalink)
 
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Re: June Is An Important Month For Tanning

Doing buy 1 month get other month 1/2 off, Spray tan buy one get other 1/2 off.
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Old 06-04-2014, 10:22 AM   #4 (permalink)
 
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Re: June Is An Important Month For Tanning

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Originally Posted by suncitypembroke View Post
Doing buy 1 month get other month 1/2 off, Spray tan buy one get other 1/2 off.
This is a good promotion at some times of the year however now is not when tanners want to make a 2 month commitment so the short term packages become more effective at this time of year. When and what you offer can be very important. What ever you offer always track to determine effectiveness.
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Old 06-04-2014, 07:18 PM   #5 (permalink)
 
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Re: June Is An Important Month For Tanning

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Originally Posted by Steve Underhill View Post
This is a good promotion at some times of the year however now is not when tanners want to make a 2 month commitment so the short term packages become more effective at this time of year. When and what you offer can be very important. What ever you offer always track to determine effectiveness.
Perfect time to entice clients with this promo. Even though they may not use it...they have a hard time passing up the offer of buy one, get one half off. This salon added value...increased the monies spent from client. Win win.
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Old 06-05-2014, 10:28 AM   #6 (permalink)
 
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Re: June Is An Important Month For Tanning

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Originally Posted by sunrisetan View Post
Perfect time to entice clients with this promo. Even though they may not use it...they have a hard time passing up the offer of buy one, get one half off. This salon added value...increased the monies spent from client. Win win.
This is a good promotion when done at the right time of the year. The main thing is that you are promoting your salon.
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Old 06-05-2014, 11:10 PM   #7 (permalink)
 
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Re: June Is An Important Month For Tanning

I try to keep thing simple, Tuff one is selling lotion, buy a bottle of lotion 75.00 and up get free level 3 unlimited, doesn't seem to sell, or 4 free level 6 a 120.00 value, still no sell.June has been cold, and good for business, want it to go to sept.....I remember one year we went to July, before thing went south.
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Old 06-06-2014, 09:19 AM   #8 (permalink)
 
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Re: June Is An Important Month For Tanning

Quote:
Originally Posted by suncitypembroke View Post
I try to keep thing simple, Tuff one is selling lotion, buy a bottle of lotion 75.00 and up get free level 3 unlimited, doesn't seem to sell, or 4 free level 6 a 120.00 value, still no sell.June has been cold, and good for business, want it to go to sept.....I remember one year we went to July, before thing went south.
Best thing I did to help move lotions was commissions. I also pretty much sell at full retail, and offer back free tans as a rebate or reward for shopping with us.
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