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Old 04-26-2014, 01:45 PM   #11 (permalink)
 
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Re: Pricing a High Pressure Bed

As long as you are talking HP beds and pricing, we are looking at a new building to rent and we will be buying and HP bed. Can anyone out there give me a general idea on how many sessions per day/month you are doing during the busy season and is there quite a drop off in the slower season? It is an Ergoline 1050. We are thinking about 30 dollars per session. Also, can we get some advice on pkgs for this. Thanks ahead of time. Dan, Sun Room.
P.S. I would get rid of the point system as well. We get a lot of new ppl every year because they hate the point system at one our competitors.
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Old 04-27-2014, 06:08 PM   #12 (permalink)
 
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Re: Pricing a High Pressure Bed

Quote:
Originally Posted by JamTanner View Post
Hi everyone, we are entering the world of high pressure tanning and I am looking for information on how to price this unit. We sell single sessions and minute packages in all of our levels of tanning. I will provide the only the 100 min prices and max time sessions for you guys to try and help me price this new bed properly. We are well know in town for being the cleanest, friendliest salon with the newest and best running equipment.

Any help would be appreciated!!!

Level 1 100W Royal Sun Express 32 -
$50.00 for 100 min or $20.00 for a 20 minute session

Level 2 100W Royal Sun 38/3
$90.00 for 100 min or $18.00 for a 15 minute session

Level 3 160W Royal Sun 46/6
$120.00 for 100 min or $19.00 for a 12 minute session

Level 3 160W Royal Sun Focus 50
$120.00 for 100 min or $19.00 for a 12 minute session

OUR LEVEL 4 IS GOING TO BE A MATRIX L33 with a 12 min max so we were thinking something along these lines...

Level 4 Matrix L33
$175.00 for 100 min or $32.00 for a 12 minute session

WHAT DO ALL OF YOU EXPERIENCED SALON OWNERS THINK?
Stop selling minutes. Create a better price structure for all levels.
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Old 04-27-2014, 06:14 PM   #13 (permalink)
 
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Re: Pricing a High Pressure Bed

Quote:
Originally Posted by Dantanmax View Post
As long as you are talking HP beds and pricing, we are looking at a new building to rent and we will be buying and HP bed. Can anyone out there give me a general idea on how many sessions per day/month you are doing during the busy season and is there quite a drop off in the slower season? It is an Ergoline 1050. We are thinking about 30 dollars per session. Also, can we get some advice on pkgs for this. Thanks ahead of time. Dan, Sun Room.
P.S. I would get rid of the point system as well. We get a lot of new ppl every year because they hate the point system at one our competitors.
How much your HP system is used is based on pricing, packages and marketing, as is all levels of equipment.
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Old 04-27-2014, 06:55 PM   #14 (permalink)
 
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Re: Pricing a High Pressure Bed

High pressure is not a desirable spectrum for humans. Dont offer it!
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Old 04-28-2014, 08:40 AM   #15 (permalink)
 
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Re: Pricing a High Pressure Bed

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Originally Posted by Tony View Post
High pressure is not a desirable spectrum for humans. Dont offer it!
We actually agree on something. PS-you need to get rid of those Sun up 2's high HP facials.
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Old 04-28-2014, 10:36 AM   #16 (permalink)
 
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Re: Pricing a High Pressure Bed

Single session pricing on all of your equipment should be high. This is what establishes the value of tanning on that particular system. Never price single session that a person would want to purchase a single session. Now you can create different packages with progressively greater value leading up to the best value that is your EFT membership.
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Old 04-28-2014, 11:14 AM   #17 (permalink)
 
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Re: Pricing a High Pressure Bed

Who in heck would pay $32 for 12 minutes of tanning in ANYTHING?
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Old 04-28-2014, 11:49 AM   #18 (permalink)
 
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Re: Pricing a High Pressure Bed

Quote:
Originally Posted by peach View Post
Who in heck would pay $32 for 12 minutes of tanning in ANYTHING?
Customers that are not tanning at your salon. HP has it's own clientele best investment I have made for my salon. It also has had the best ROI.
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Old 04-29-2014, 02:49 PM   #19 (permalink)
 
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Re: Pricing a High Pressure Bed

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Originally Posted by peach View Post
Who in heck would pay $32 for 12 minutes of tanning in ANYTHING?
There is more income generated on HP than any other equipment. It must be properly marketed but no salon should be without HP tanning.

tanning is a niche business and to eliminate any segment of a niche business is not a good idea.
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Old 04-29-2014, 10:01 PM   #20 (permalink)
 
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Re: Pricing a High Pressure Bed

85% of my tanning business is from HP.
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