|
Tanning Salon Management Salon management help here. |
View Poll Results: What Membership options do you offer? | |||
Standard EFT - auto draft their credit cards til cancel | ![]() ![]() ![]() ![]() | 30 | 73.17% |
Local EFT - don't hold CC, but they have to renew before month is up | ![]() ![]() ![]() ![]() | 3 | 7.32% |
Year or month unlimited with a small (e.g. $1-2) co-pay | ![]() ![]() ![]() ![]() | 8 | 19.51% |
Super Saver - upfront fee and half-off single visits | ![]() ![]() ![]() ![]() | 5 | 12.20% |
Tan Till the end of the Year (usually Fall - discounted) | ![]() ![]() ![]() ![]() | 11 | 26.83% |
Summer Tanning pass (discounted 3 month pass) | ![]() ![]() ![]() ![]() | 6 | 14.63% |
Time/Day option (e.g. mornings or weekends only) | ![]() ![]() ![]() ![]() | 1 | 2.44% |
We offer some other membership options | ![]() ![]() ![]() ![]() | 3 | 7.32% |
We offer NO membership options | ![]() ![]() ![]() ![]() | 4 | 9.76% |
Multiple Choice Poll. Voters: 41. You may not vote on this poll |
![]() |
| LinkBack | Thread Tools |
![]() | #1 (permalink) |
Team TanTalk ![]() Join Date: Nov 23 2004 Location: ITA Member & Berman Supporter!
Posts: 3,136
Rep Power: 26 ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Membership - MANY approaches... While most salons know about the use of an EFT program, many haven't considered other alternatives. The ones I find work best are some version of a "co-pay". For example: 1. $99 year unlimited with $1 co-pay Pay $99 upfront, and $1 each time you use Level 1. Other levels available for the $1 plus normal upgrade prices. 2. Super Saver Single Membership Pay some smaller amount upfront (e.g. $9.99 for a month, $49.99 for a year) and pay half-off single walk-in visits for any equipment you want, any time. What other membership programs have you tried? If not membership, what are YOU doing to "lock in" customers to your salon and keep them from trying a competitor? |
![]() | ![]() |
![]() | #2 (permalink) |
![]() | Re: Membership - MANY approaches... Anything to keep cancellations from happening in October. Either selling a winter pass....in addition to current membership a set winter pass to use higher levels. Offering winter rewards if you stay but don't use your tanning oct-dec. by far my best program that works. Holding off on minutes sales until August. People buy them and end up staying through winter so they don't lose them. |
![]() | ![]() |
![]() | #3 (permalink) | |
![]() Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 ![]() ![]() ![]() | Re: Membership - MANY approaches... Quote:
| |
![]() | ![]() |
![]() | #5 (permalink) | |
![]() Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 19 ![]() | Re: Membership - MANY approaches... Quote:
Steve you want to put these generalizations into specifics? No one can implement what you just said! Retention is the holy grail of EFT's. :) | |
![]() | ![]() |
![]() | #7 (permalink) | |
![]() Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 ![]() ![]() ![]() | Re: Membership - MANY approaches... Quote:
There are 3 distinctive advertising seasons. When where and what you advertise during these 3 cycles is important. These are things that I am sure you know Tony. Operators can control their level of success as well as failure. I am not being vague, because each salon must be evaluated individually based on what they are currently working with. When operators say I don't advertise because it did not work for me or I do not offer EFT memberships because it does not work. Indicates that they did not structure their attempts properly to make them work. It is not always what you do as much as how you do it that is important. Yes I am a Consultant that restructures salons to be successful, however I try and give solid advice here that can greatly help salon owners. In many cases it takes some encouragement for salons owners to take responsibility for the problems they are having and to ensure them that those problems can be corrected. Right now salons should be showing significant increases in sales over last year. If this is the case you are obviously doing things right with possible room for additional effort. If you are not showing increases you can sit on your hands and continue to decline or you can chose to change the direction of your salon and be one of those operators that are benefiting from strategic change. Tony you too suggest change, granted it is to sell everything for $9.99 but you are suggesting change. change is good. Just make sure changes are not random. | |
![]() | ![]() |
![]() | #8 (permalink) | |
![]() Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 ![]() | Re: Membership - MANY approaches... Quote:
Many customers are now tanning for a specific reason ie-vacation, prom, wedding, a cruise etc. Now why would those people want to pay for that for 12 months? 9.99 sounds cheap until you look at the cost of a year of efts, ($120) the waiting that you will do to get into those 2-3 base beds, and possibility of your CC info being stolen. The only reason that a customer of yours will try a competitor is if they are dissatisfied with your store. PS-why would anyone want to buy a package that requires that you pull $1 out of your purse every time you tan? (that is so 1990's) | |
![]() | ![]() |
![]() | #9 (permalink) | |
![]() Join Date: Jan 30 2008 Location: michigan
Posts: 792
Rep Power: 18 ![]() | Re: Membership - MANY approaches... Quote:
| |
![]() | ![]() |
![]() | #10 (permalink) |
Team TanTalk ![]() Join Date: Oct 21 2003 Location: The Fort
Posts: 942
Rep Power: 22 ![]() ![]() | Re: Membership - MANY approaches... I think it should be noted that EFT memberships do not have to be only for unlimited plans. We offer an EFT for 1x/month, 4x/month, and unlimited.
__________________ Startbucks |
![]() | ![]() |
![]() |
Bookmarks |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
Thread Tools | |
| |
![]() | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
ITA Membership Directory | movieking | Tanning Salon Management | 10 | 11-19-2009 10:34 AM |
EFT/Membership | bronzejason | New To The Tanning Business | 17 | 07-25-2008 12:03 AM |
EFT Membership Program | CHUNN | General Tanning Industry Discussions | 26 | 07-30-2006 12:42 PM |