Steve Underhill

Tony do you advertise here?

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

Bronze1

Tony doesn't consistently solicit for-profit consulting work from the members of this site. You do. Get real.

P.S. He also isn't disrespectful and insulting to the other members of the site the way you are. Get real again.

Steve Underhill

Anyone that has the mindset of selling a membership and hope it is not used is a terrible way to do business. When you gain a tanner you want them to use that package so they see value in having it. The more you communicate with tanners the more they will use your product.

While many of you say men and women always carry money that is true but how does that translate to a convenience based business. The idea is to make being a member and tanning at your salon as seamless and hassle free as possible.

The way many of you have decided to do business is fine. If you are happy with the performance of your salon and are not interested in doing something a different way that will increase sales and the overall experience at your salon that is fine.

However unfortunately there is a huge percentage of salon owners that are failing and are on the way to loosing their business. Old ways of doing things or not having a business model at all is the reason for this failure.

Adopting a business model that is successful for todays salon is an option or adopting an old unreliable model that may work for an isolated salon or maybe the expectations for that isolated salon is so low that they don't realize they are leaving money on the table.

There are salons that are failing with sales dropping every year.

There are salons that are doing ok and really look at it as a low paying job.

There are salons that are maximizing income with an increase in sales every year.

Where do you fall in this list and where would you like to fall?

Is there more than one specific business model that works? Yes!

However those models that work are well planned and are designed for todays consumer and also designed for change when needed.

My point is make changes if needed, don't put a band aide on it find a real fix. It may be your marketing effort. It may be your price structure. It may be the quality of the product you offer.
It is different for every salon as to what should be done. You can be sure doing nothing and hoping for change will get you nothing.

There will come a time and it is right around the corner, cash will no longer be a excepted form of payment. Everything will be structured around convenience and there will always have to be a great product that you are selling.

There is always room for improvement.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

Tony

Steve you know i dont advertise on here. I do not make a single penny
from other salon owners so what would i advertise for?

I am 100% a retailer and you know it!

Steve Underhill

Tony it was not right to drag you into this.

Agree or not I make every effort to assist and give guidance to members of this site. The couple of guys that are unhappy with me and I am not sure why, probably need more help and guidance than many others on this site. It is a shame that they do not like how I present useful information even if they do not agree with me.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

suncitypembroke

I am late on this subject but here go : I do not have EFT. My reason is I know how to spend and save my $$$, why do I need to control other ? I have great equipment , Lamps are always Higher end, People know my salon as the HI PRICE salon. Quality is what I am all about , if you want the Cadillac you will pay for it , Toyota well you get what you pay for.
I believe it what $$ people have to spend after what bills they have taken care of and if they got 25.00 extra were to spend, women will always spend that extra on there hair, nail , clothes , etc. Men well we all know were that will go....lol, Tanning on the lower end. Now with the gas going lower I see more people tanning, I am I wrong or is it just the season????
This pass year has been the worst in all the years in business except for when I open , we all know how that go. Now we have thing up and running and we are doing great and all of a sudden it down , down , down, WHY, well it because of the bad press ? Our lack of same old same old ? It all about $$$ and how much we have to spend on the extra luxury .TANNING.
I believe 2015 is going to be our BEST YEAR, why because there more $$$ in people pocket, and Vitamin D is good for your HEALTH.
Maybe my problem is I am not working the salons, I have another Job working , a late night shift 11pm to 700 am , electrical contractor, running around to all 3 salon, office work, supply buyer, etc. I depend on my managers to do as I say. We meet as needed weekly ,or monthly to discuss problems, were we are heading ,why we are doing bad or what we can do to improve the business etc.
I Learn, some time ago running work for electrical contractor that he wanted me to work with the tools as well as run the job, lay it out , tell all what to do, go to meeting and make $$ for the company every day. Here what I came up with : If I do all those thing how are you going to make $$$, so what I did was not work with the tools, I lay out the work , told people what to do and went to meeting, and I made $$ for the company. Working at the salon will take up valuable time in promoting your business as well as all other aspect it take to running one, we all know what that entail.
The way I see it all about the $$$ and what you get for the value, make it good to keep them coming back, I have no $$$ my saving is gone the towel is waving but as a owner I will fine a way to keep it going and that my friend it all about restructuring the menu , prices and packages, yes I am down but I am not out. Like the real estate collapse, well Tanning is the same way.

Steve Underhill

The fact is, consumers have changed and tanning and how it fits into todays consumers life routine has changed. EFT is not about managing income. It is about making more income as a salon operator. EFT is just part of a well structured pricing. However pricing is only part of how tanning salons must evolve. If a salon operator is operating today as they have for many years, it is certain that changes are needed. If you are experiencing a decline in sales it is certain that changes are needed. What is happening outside your salon does not determine the success of your salon, how you react to what is going on outside your salon will determine the success of your salon.

__________________
Stephen Underhill
Consultant
steve@smuconsulting.com

Black Sun

EXACTLY...if what he is doing does not upset the board owners, who are
'we' to question what he or anyone else does here. If you are just a poster with no other interest in the board (owner or mod), leave the guy alone....he is in this for money as we all are. How he generates it is nobody's biz. If his way irritates some, there is a 'logout'.

Tony

I would never say how he makes it is nobody's biz. That simply is not correct.

sthklv

Thank you Steve for all the advise you've posted; and how you've handled yourself through varies attacks. That in itself shows class.