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Tanning Salon Management Salon management help here. |
View Poll Results: What Membership options do you offer? | |||
Standard EFT - auto draft their credit cards til cancel | ![]() ![]() ![]() ![]() | 30 | 73.17% |
Local EFT - don't hold CC, but they have to renew before month is up | ![]() ![]() ![]() ![]() | 3 | 7.32% |
Year or month unlimited with a small (e.g. $1-2) co-pay | ![]() ![]() ![]() ![]() | 8 | 19.51% |
Super Saver - upfront fee and half-off single visits | ![]() ![]() ![]() ![]() | 5 | 12.20% |
Tan Till the end of the Year (usually Fall - discounted) | ![]() ![]() ![]() ![]() | 11 | 26.83% |
Summer Tanning pass (discounted 3 month pass) | ![]() ![]() ![]() ![]() | 6 | 14.63% |
Time/Day option (e.g. mornings or weekends only) | ![]() ![]() ![]() ![]() | 1 | 2.44% |
We offer some other membership options | ![]() ![]() ![]() ![]() | 3 | 7.32% |
We offer NO membership options | ![]() ![]() ![]() ![]() | 4 | 9.76% |
Multiple Choice Poll. Voters: 41. You may not vote on this poll |
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![]() | #32 (permalink) | |
![]() Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 19 ![]() | Re: Membership - MANY approaches... Quote:
You have it all backwards. You want to charge them money EVERY month! You strategy is a 1 time charge! | |
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![]() | #33 (permalink) | |
![]() Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 19 ![]() | Re: Membership - MANY approaches... Quote:
Last edited by Tony; 03-04-2014 at 12:18 AM. | |
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![]() | #35 (permalink) | |
![]() Join Date: Dec 13 2001 Location: MD
Posts: 298
Rep Power: 24 ![]() | Re: Membership - MANY approaches... Quote: | |
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![]() | #36 (permalink) | |
![]() Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 19 ![]() | Re: Membership - MANY approaches... Quote:
If I created Helios and I get another bite at the Apple AND I use it in my 80 stores what do you think the odds are that its substantially better then the crap out there now? Take away windows, take away the PC, take away the need for a local server, take away insecure internet access (tablets are locked down plus run on a 4G-VPN) which eliminates viruses then you eliminated 85% of the technical support issues by default:) Owning the industry would be automatic but the industry isnt worth owning anymore. The real play is in larger vertical markets like food and soft goods. Not to mention the POS for those verticals is soooooo much easier to write and support! | |
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![]() | #37 (permalink) |
Team TanTalk ![]() Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 83
Posts: 3,145
Rep Power: 23 ![]() | Re: Membership - MANY approaches... I have tried EFT selling, but have a tough time getting college students to commit funds every month for tanning. They simply don't know if they will be around month to month, and certainly don't want to pay, as little as $9.95. They are gone during the summer, and "my gosh", they can't be paying for tanning when they're not here to tan. Last edited by parrot head; 03-04-2014 at 09:08 AM. Reason: add |
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![]() | #39 (permalink) |
![]() Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 ![]() ![]() ![]() | Re: Membership - MANY approaches... Quote Steve the all bed salons are dropping like flys too in case you didn't notice :) The failing stores ran to add beds because they thought it would make a difference. Well it didn't. So why are we still going after 6 years? I know exactly why HT failed and it was a combination of several Tanning salons because they are not properly structured or marketed. I have never suggested salons have only beds, in fact I think it is very important for a salon to have a strong booth presence. I just get behind the fact that you feel the only way to succeed is with all booths at $9.99 a month. The largest segment of tanners prefer tanning on beds no matter what your focus group says. Failing salons do not have to fail, they simply must evaluate their structure and marketing efforts and be willing to invest in their own success. I think it is great that you have reintroduced Hollywood Tans concept of all booth tanning. This leaves the majority of the tanners for the full service salon. |
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![]() | #40 (permalink) |
![]() | Re: Membership - MANY approaches... Does anyone get in writing WHY a customer is cancelling a membership? Because I do and I have 15 years of metrics. I have watched it change over the years as to why..but I opt to metric this because it helps me understand how to better get in front of it. Number one reason from 2010 to present... 1. Money (by margins!!) 2. Moving 3. Don't use it |
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