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Tanning Salon Management Salon management help here. |
View Poll Results: What Membership options do you offer? | |||
Standard EFT - auto draft their credit cards til cancel | 30 | 73.17% | |
Local EFT - don't hold CC, but they have to renew before month is up | 3 | 7.32% | |
Year or month unlimited with a small (e.g. $1-2) co-pay | 8 | 19.51% | |
Super Saver - upfront fee and half-off single visits | 5 | 12.20% | |
Tan Till the end of the Year (usually Fall - discounted) | 11 | 26.83% | |
Summer Tanning pass (discounted 3 month pass) | 6 | 14.63% | |
Time/Day option (e.g. mornings or weekends only) | 1 | 2.44% | |
We offer some other membership options | 3 | 7.32% | |
We offer NO membership options | 4 | 9.76% | |
Multiple Choice Poll. Voters: 41. You may not vote on this poll |
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03-02-2014, 07:27 PM | #21 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Membership - MANY approaches... I just heard from a client today that with change increased sales by 90% in 2013 over 2012 and is up 184% in the first two month of 2014 over 2013 This may not be BS; maybe this owner's revenue was so low, that 90%doesn't mean a heck of a lot. + 90%of $1 is $1.90. The problem with any advise is that there are no guarantees that anyone's advise will work everywhere for everyone, all of the time. It will be interesting to see how these wiz bang franchises do when they start bumping into each other on the open market playing field. |
03-02-2014, 07:38 PM | #22 (permalink) | |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: Membership - MANY approaches... Quote:
Steve your last comments shows just a tad of a lack of industry knowledge! Some of the big guys DO offer a $9.99! And if they didnt why would that be unfortunate? | |
03-02-2014, 08:35 PM | #23 (permalink) |
Join Date: Jan 30 2007 Location: Naples FL
Posts: 782
Rep Power: 18 | Re: Membership - MANY approaches... Steve I been thinking. Maybe i have been a little too hard on you. I am fairly certain that you can help some salon owners. Not sure how much but its likely enough to make a difference. My standards are very very high and its probably not fair to hold you to my standards when helping other salon owners! So with that being said I will cut you some slack, but you would be much wiser if your grasped the absolute relevance that photo-biology plays in our industry! Godspeed :) |
03-03-2014, 06:21 AM | #24 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | Re: Membership - MANY approaches... But Tony, you're missing the point here. I am going to collect money from people who are no longer tanning. They no longer tan because they have little to spend on stuff like tanning. For only $10-$20 they can get 10 sessions they wouldn't have bought at higher prices. Isn't quantity pricing, what you promote? |
03-03-2014, 10:34 AM | #25 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 | Re: Membership - MANY approaches... Quote:
I think what I see with your chain is very professionally done and the model is built around stand up tanning. The things that make that work for you do not translate to a full services salon. None of the large chains are following this model, in fact none of the chains that you mentored are using any resemblance of your model. I train operators how to be successful drawing from the entire spectrum of tanners. tanning is already a niche business and creating a niche within a niche is a plan that at this point is only being used by ZoomTan. The largest % of tanners prefer to tan on beds. while I personally prefer standing i am in the minority. There is a strong % off stand up tanners and they should not be ignored. I think salons should have a major presence of booths. The most successful salon chains in the country are not even considering your business model. Operators should be careful not to take to much advice unless they are planning on opening an all booth salon. You are growing your company very quickly, that says a lot for you and your drive. Tanning started with booth only tanning and progressed way beyond that model. It is probably realistic to say that only 25% of todays tanners prefer stand up tanning. Your operation is obviously very efficient, with a small footprint, very short exposure times at an incredibly low price. However you can't draw from the entire tanning population. By the way very nice You tube and TV spots. I guess the reason you do not show your equipment on web sites is because if tanners see it is only booths they will not try your salon. Also I called your customer service contact line and the girl I spoke to does not know the difference in high pressure and low pressure tanning. I told her I was coming to Tampa and wanted to tan while I was there. I asked if you had High Pressure equipment. She said all of our booths are High Pressure. I asked if she knows the difference in high pressure and low pressure lamps and she said no. When I explained it to her, she said you mean like the blue facial lamps on the beds I tan on. One of the first thing I teach operators is the importance of having an educated staff. Since you can't call any of your salons directly and you must speak to a customer service rep they should know your product. You said some of the big guys are offering $9.95 tanning, can you tell me who they are other than planet fitness that offers it as an add on to the fitness membership. | |
03-03-2014, 10:54 AM | #26 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 | Re: Membership - MANY approaches... Quote:
Weekly Monthly EFT Sessions with an expiration They all represent use within a time period. this will always generate more income with the same number of tanners than a session or point package that has no expiration. Obviously it must be properly presented and packaged. As with Tony's $9.95 a month, it is a small enough amount that tanners are less likely to cancel no matter how little they may use it. Yes I still believe it is too little and it only lets you tan on one booth but it is better than a session package. | |
03-03-2014, 11:11 AM | #27 (permalink) | |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Membership - MANY approaches... Quote:
The industry did not start this way. Why do you think that we are at this point now? Hmmmm.......... | |
03-03-2014, 11:21 AM | #29 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Membership - MANY approaches... Steve, Tony has clearly said that his business "model" consists of getting people to give them their CC. period. Then he is playing the odds like in Vegas. A high % of these people will let him hit their card over and over without ever coming. When one stops it, he gets another chump to take his place. When you get 1000 chumps on the EFT, its cruising time.... This model isn't even about tanning. It is just a way to get people's CC info legally. |
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