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Old 02-13-2014, 09:17 AM   #11 (permalink)
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Re: what happened to us

All good points Peach, and I ask myself the same thing. Less and less tanners every year, but it must be something I'm doing wrong, right? 99% of my clients, are under the age of 25.
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Old 02-13-2014, 10:28 AM   #12 (permalink)
 
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Re: what happened to us

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All good points Peach, and I ask myself the same thing. Less and less tanners every year, but it must be something I'm doing wrong, right? 99% of my clients, are under the age of 25.
You have a very specific target market, probably because of your location. How big is your college? 15k? That means if 1/10 people tan, you should be tanning 1500 people in peak season. hmm....I bet their are a lot less 18 year olds tanning than there were 10 years ago. They read glamour vogue and cosmo. They are slammed full of negative articles about UV light and indoor tanning. Liberal rags with liberal spin is killing your biz.- Sorry Steve, you can't market your way around that.
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Old 02-13-2014, 10:43 AM   #13 (permalink)
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Re: what happened to us

Weekly I hear:

"I used to use beds"

"My mom wants me to start spray tanning "

"My doctor wants me to stop tanning"

5 new customers this week alone that "used to" tan.
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Old 02-13-2014, 10:58 AM   #14 (permalink)
 
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Re: what happened to us

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Free market

Always best for the consumer and that is the way it should be IMO.

You either innovate or die a slow death.

I think Tony said it best: If you charge what the market can bear, you are inviting competition.

Things are not what they used to be; true. I used to do $300k-$400k with just 14 beds and 10 of them were 28 lamp units.

Where are the hardware stores? Where are the Shoe cobblers? Where are the… ?

What do you think gas stations think about Soda Stream and Coke’s new in-home unit?

Just be thankful that technology has not yet reached the point that you can tan at home in front of your LED TV. (hint, hint)

3-D printers will put many out of business in the next 15 years, they are even stamping out LIVE brain cells now… LIVE! Now that is some crazy stuff.

The Molecular age is now starting; imagine what is coming. Just think what the information age did. I think Melanotan was just the tip of the iceberg coming our way… they will perfect it. Then what?
House, I just sold my green mountain shares!! Go coke!!
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Old 02-13-2014, 11:04 AM   #15 (permalink)
 
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Re: what happened to us

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The real reasons why our market is shrinking and not
in any particular order:

1) UV Media attacks
2) aging population
3) Changing demographics
4) decreasing wages
5) $4 gas
6) Lack of industry innovation
7) Inexpensive DHA products at all retailers


Most of your will think media attacks is doing the most
damage and it certainly may be but several of the other 6
reasons i mentioned would be right up there too.

TV's are cheaper, Music is cheaper, note pads are cheaper etc
so why does everyone whine about less expensive tanning?
You have to learn how to make as much money as you did before
with less margin. It can be done. Its the natural evolution of most
industries! We made the transition. Most cant!
Ok, let's just say I agree to what you're saying. None of us here can open 70 salons to live off the slim margins.

But seriously I believe the media attacks have won! Fortunately just like people still smoke...people still tan. I see the small guys closing up shop as they don't have the staying power to stay in it.
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Old 02-13-2014, 05:46 PM   #16 (permalink)
 
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Re: what happened to us

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Ok, let's just say I agree to what you're saying. None of us here can open 70 salons to live off the slim margins.

But seriously I believe the media attacks have won! Fortunately just like people still smoke...people still tan. I see the small guys closing up shop as they don't have the staying power to stay in it.
Sun

You always make the foolish assumption that we live off of small margins. Sorry but we have excellent margins. We have a different
market then we had 5 years ago. You have to make the proper adjustments to thrive in the new market place.

The media attacks have done damage but they surely have not won!
In the end the truth will win. It will take longer to win because our
troops on the ground are poorly capitalized, poorly motivated, poorly organized and poorly trained!
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Old 02-14-2014, 11:34 AM   #17 (permalink)
 
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Re: what happened to us

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Ok, let's just say I agree to what you're saying. None of us here can open 70 salons to live off the slim margins.

But seriously I believe the media attacks have won! Fortunately just like people still smoke...people still tan. I see the small guys closing up shop as they don't have the staying power to stay in it.
Smoking and Tanning are worlds apart. Tony is right, the absolute need for UV light will eventually win the day, just as the truth about "climate change" has been debunked-now most people don't believe in it. (except liberal politicians). Smoking has no redeeming value at all and kills 100,000's of people each year. Tanning indoors cannot be proven to have killed anyone. Got to stop drinking the cool aide.

As I have said before, if you can run a salon for $100,000 a year and get 2000 people to eft at $10 a month, you can put $100-150k in your pocket per location per year. I would love that "slim" margin.
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Old 02-14-2014, 11:48 AM   #18 (permalink)
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Re: what happened to us

Your going to run a 2,000k membership salon for $100K?
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Old 02-14-2014, 02:32 PM   #19 (permalink)
 
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Re: what happened to us

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Your going to run a 2,000k membership salon for $100K?
I bet 100k overhead is exactly what he is shooting for (or less). Standups are small and easy to maintain. No need for high AMP electricity for HP. You could put 10-12 standups and 4 spray boots in a 1200 sq ft space, which is 1/2 the size of his competition. No bed cleaners needed, fully automated. Oh yeah I bet I could run a place like that for well under 100k a year.

Dude, I run a 20 bed salon with massage and spray for 50k a year.
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Old 02-14-2014, 02:36 PM   #20 (permalink)
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Re: what happened to us

I would love to see the numbers on that.
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