01-31-2014, 02:21 PM | #1 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | AND THE ANNUAL DOWNTREND CONTINUES Just looked at my JANUARY numbers, and I'm down 30% over last January. January usually dictates how the rest of my year will be, so I guess I've got not much to look forward to. My options are limited, so I'll just tough it out, and enjoy life. "Don't worry be happy". |
02-01-2014, 07:36 AM | #2 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | Re: AND THE ANNUAL DOWNTREND CONTINUES In analyzing my numbers, and looking at the "Whys" of why I'm down so far, I determined the weather was mostly the cause. January was one of the coldest and had the most snowfall of many years. Nobody moved around, let alone drove or walked to the tanning salon. The first two weeks of February are also going to extremely cold and snowy. |
02-01-2014, 12:11 PM | #3 (permalink) |
"The Man" Join Date: Mar 4 2003 Location: ohio
Posts: 4,015
Rep Power: 23 | Re: AND THE ANNUAL DOWNTREND CONTINUES The weather has determed the tanning climate since last March. This is the first real winter weve had in many years. After this brief warm up this weekend tanning should be a go from here on out. What happened to the tanners in Nov. and Dec. I'll never figure out. |
02-01-2014, 12:47 PM | #4 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 21 | Re: AND THE ANNUAL DOWNTREND CONTINUES Quote:
This is an email I just received yesterday. "We had our best year ever last year and I know the new price plan was the reason." This is typical for any salon that makes positive changes. My point is that while a cold snap will have a short term effect on income it does not represent your future. Adjusting how you do business will. Valentine and the super bowl are here, build some marketing around them. Take a close look at your entire price structure and that goes deeper than just the price. Formula for marketing your price structure is all part of the bigger picture. Here is another email. "Good news for the month of January we are up 45% over last year's sales." This is not an accident. | |
02-02-2014, 08:14 AM | #5 (permalink) |
Team TanTalk Join Date: Jul 13 2004 Location: Menomonie, Wi. Age: 82
Posts: 3,145
Rep Power: 22 | Re: AND THE ANNUAL DOWNTREND CONTINUES Another factor, which is effecting our business, is the fact that the bad media blitz is finally getting to the younger tanners. I know of many former customers of ours that just don't tan any more. It's either the fact that they don't have the funds to spend on tanning, or they are afraid of getting skin damage, or worse, cancer. This is a losing battle, I'm afraid. As far as someone being up 45% over last year, I think they may be pulling your leg a little, Steve. Last edited by parrot head; 02-02-2014 at 08:22 AM. Reason: add |
02-03-2014, 03:56 AM | #10 (permalink) |
Join Date: Mar 13 2013 Location: Boise Idaho Age: 56
Posts: 57
Rep Power: 0 | Re: AND THE ANNUAL DOWNTREND CONTINUES Its my first year in this salon that has gone through a couple of owners in its 10 ish years of operation. January, was amazing! We beat numbers back to 2007! This is a small salon; 8 tanning beds/booths, a Hydration Station that was never used, and airbrushing equipment. Last summer, I added waxing and a HydroMassage bed and now am getting a room ready for eyelash extensions. This little salon began to see 50 to almost 80 clients in one day this past January. Not a big deal for you big guys, but for this salon, it has NEVER in it's past 10 years of being open seen 70 clients in one day!! Too, we are gaining an average of 6 new clients a day! We have been able to run the shop with one person on at a given time, now we need two team members to take care of the salon and its clients. I checked the reports of when the busiest traffic is here, that's March and April. I am VERY optimistic on how 2014 will turn out! Best of wishes! |
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