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Tanning Salon Management Salon management help here. |
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01-27-2014, 02:38 PM | #11 (permalink) | |
Join Date: Apr 21 2004 Location: Frisco, TX
Posts: 1,502
Rep Power: 20 | Re: Don't Let Fear Control You Quote:
You must establish a strategy the insures you advertise the right message at the right time of year in the best media. Not one at a time but all at the same time properly. My point is to not be afraid or to assume you know when you actually do not. 99% of improper advertising may not work but 99% of correct advertising does work. People that have spent many years in this industry are most likely the most unfamiliar with how to utilized methods for reaching 60% of todays consumer. This is not an opinion, I see this every day with operators I work with. Once they see the impact that change and learning and excepting new ways of doing business can have on their success it is a liberating experience. Nothing makes you a believer quicker than experiencing what change brings. What does it bring? MORE MONEY! | |
01-27-2014, 04:42 PM | #12 (permalink) |
Join Date: Mar 18 2005 Location: GA
Posts: 1,153
Rep Power: 20 | Re: Don't Let Fear Control You In my opinion, when only 10% of the population (or less) tans, it is dumb to use traditional marketing tools; you are exposing your business to 9/10' s of the population who are not interested in tanning. |
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