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View Poll Results: What have you done in 2013 to get ready for a better 2014?
1 - Added new/used low pressure UV equipment 7 20.59%
2- Added redlight / skin rejuvenation equipment 2 5.88%
3-Added massage or massage equipment 3 8.82%
4- Added weight loss / bodywrap equipment 5 14.71%
5- Improved signage / ads / website 13 38.24%
6- Remodeled or moved locations 7 20.59%
7-Added High Pressure equipment 4 11.76%
8-Opened/added another location 6 17.65%
9- Added retail sales / products other than lotion 8 23.53%
10 - Added/upgraded Sunless equipment 13 38.24%
Multiple Choice Poll. Voters: 34. You may not vote on this poll

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Old 01-27-2014, 04:38 PM   #21 (permalink)
 
Join Date: Mar 18 2005
Location: GA
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Re: What have you done for 2014?

Steve, I appreciate the kind words-but, as you say, it is a never ending evolution of your store that never stops. You should always be looking for ways to set yourself part from your competition. I am already thinking about what touches I need to make before the season really gets rolling this year and what I want to do for next year.

As we get into the later summer months, that is the best time to add things, buy used equipment that other people are trying to dump etc.
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Old 02-26-2014, 10:15 AM   #22 (permalink)
 
Join Date: Apr 21 2004
Location: Frisco, TX
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Rep Power: 20 Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about Steve Underhill has a spectacular aura about
Re: What have you done for 2014?

Another salon operator doing well as a result of change.
February 26, 2014
As of today we are up 53% from last year this time. In January and February we surpassed the 2013 total sales without including the EFT sales in 2014. So things are really booming. The cold weather has really helped, more importantly our reputation for having a clean salon with a different, more upscale feel has really brought in the business. Since you told us about the Facebook advertising our Facebook likes have gone from 230 to 332, that’s just in 6 weeks. I think we are also getting a good deal of business from just that advertising.
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Old 02-26-2014, 10:37 AM   #23 (permalink)
 
Join Date: Mar 18 2005
Location: GA
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Re: What have you done for 2014?

I would not discount the idea of using other services to improve your tanning sales. We sell massage bed, redlight and spray tanning as add ons to our tanning packages. We get $10-30 extra for each add on service we sell. That means that we get an extra sale, it supports the total salon concept and it introduces your customers to these extra services at a price that they can afford.
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