What's A Good APPC Number - tanTALK

Lobo 77 · 10-23-2013, 08:42 AM

I'm trying to evaluate our product sales performance. We currently average about $2.80 per tanning session. Not unique number of tanners but overall, so including repeat visits during the period being measured. I realize we can't compare total sales (i.e. products + tanning) on a per tan basis because that will vary by salon concept (square footage, type of equipment, etc.), but lotion sales should be comparable from one store to another.

Anybody care to share your numbers on this? And are you up or down from recent history? We are down about 30% from past years.

Bronze1 · 10-29-2013, 07:17 PM

$2.80 is actually a very good psa for retail, especially if you are basing it off total tanning sessions, not unique customers. I believe $7 or $8 psa would be a good number on the service end if calculated the same way. After that you just need enough tanners for the numbers to work.

concept999 · 10-31-2013, 11:11 PM

Agree with Bronze ; you're doing well.

10-23-2013, 08:42 AM	#1 (permalink)
Lobo 77 Join Date: May 26 2012 Location: Mid-market Posts: 23 Rep Power: 0	What's A Good APPC Number I'm trying to evaluate our product sales performance. We currently average about $2.80 per tanning session. Not unique number of tanners but overall, so including repeat visits during the period being measured. I realize we can't compare total sales (i.e. products + tanning) on a per tan basis because that will vary by salon concept (square footage, type of equipment, etc.), but lotion sales should be comparable from one store to another. Anybody care to share your numbers on this? And are you up or down from recent history? We are down about 30% from past years.

10-29-2013, 07:17 PM	#2 (permalink)
Bronze1 Join Date: May 6 2009 Posts: 55 Rep Power: 0	Re: What's A Good APPC Number $2.80 is actually a very good psa for retail, especially if you are basing it off total tanning sessions, not unique customers. I believe $7 or $8 psa would be a good number on the service end if calculated the same way. After that you just need enough tanners for the numbers to work.

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