04-18-2012, 12:38 PM | #1 (permalink) |
Join Date: Aug 19 2007 Location: midwest
Posts: 120
Rep Power: 17 | email marketing I am planning to begin an email marketing campaign and will probable use one of the services. Have any of you out there used any of these services, and what can you tell me about them? Constant contact iContact Vertical Response What do you think about ease of use, cost, etc... |
04-20-2012, 10:07 AM | #4 (permalink) |
Lamp Geek Join Date: Dec 21 2001 Location: Cleveland, Ohio
Posts: 1,913
Rep Power: 23 | Re: email marketing I know many salons that use constant contact. You can prepay for a year & do as many email blast as you like. They have 1000's of templates, very easy to use.
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04-20-2012, 02:38 PM | #6 (permalink) |
Join Date: Apr 14 2011
Posts: 598
Rep Power: 13 | Re: email marketing Just what it is. Think of all the emails you get a day, do you open everyone? some industries have higher or lower rates. I think constant contact gives a comparison of national averages for industries. I sent out an email blast recently for a contest my salons are in. I got 20% open rate, but that was the highest one I have ever had. I emailed out to over 4k clients. Of that only about 50% actually clicked the link (which is crazy high) |
04-24-2012, 02:21 PM | #8 (permalink) |
Join Date: Apr 14 2011
Posts: 598
Rep Power: 13 | Re: email marketing yes...it was for a contest my salon was in and by voting they got a discount. I sent out a paypal special, only about 10% of those were open (the headline was "did you miss our groupon?") which only about 125 people bought the specials. Still REALLY good in the big picture, but I would have liked to have sold more. |
04-27-2012, 04:24 PM | #10 (permalink) |
Join Date: Dec 1 2009 Location: Midwest
Posts: 190
Rep Power: 15 | Re: email marketing I've been using mailchimp.com. It's been great. |
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