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Old 06-12-2011, 05:28 PM   #1 (permalink)
 
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Customer Loyalty

Long time reader, first time poster here.

Thought I would share something my wife and I have found effective for keeping our customer loyalty higher than our competitors.

We started using a constant contact type of service to try and keep our salon in the mind of our clients. The service is called Textagram (http://textagram.com/). It's pretty neat what they allow us to do. We started collecting our clients cell phone #'s and birthdays through promotional forms and then input that list into our account at textagram. Then when our clients birthday comes up textagram sends them a text message that we customize automatically the morning of their birthday. Our message tells them that if they come in within 3 days of their birthday we'll give them a 50% discount. They almost always come in!

We can also schedule a promotion we do once a month and send a blast to all of our clients cell phone's informing them. We've found this form of promotions to be a lot more effective and personal than emails. Every once and awhile we'll have a client that doesn't want to receive texts from us so we just remove them from the list.

Trent Brooker
Seven Suns Salons
925 Victory Way
Craig, CO 81625
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Old 06-12-2011, 05:32 PM   #2 (permalink)
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Re: Customer Loyalty

Great info Trent!
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Old 06-12-2011, 06:07 PM   #3 (permalink)
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Re: Customer Loyalty

Any and all ideas help,,,,,,,,, Thanks for the info.

Bob
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Old 06-15-2011, 09:41 AM   #4 (permalink)
 
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Re: Customer Loyalty

Awesome, THANKS!! Great idea, we use email, and this is just an added bonus!
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