06-12-2011, 05:28 PM | #1 (permalink) |
Join Date: Jun 12 2011
Posts: 1
Rep Power: 0 | Customer Loyalty Long time reader, first time poster here. Thought I would share something my wife and I have found effective for keeping our customer loyalty higher than our competitors. We started using a constant contact type of service to try and keep our salon in the mind of our clients. The service is called Textagram (http://textagram.com/). It's pretty neat what they allow us to do. We started collecting our clients cell phone #'s and birthdays through promotional forms and then input that list into our account at textagram. Then when our clients birthday comes up textagram sends them a text message that we customize automatically the morning of their birthday. Our message tells them that if they come in within 3 days of their birthday we'll give them a 50% discount. They almost always come in! We can also schedule a promotion we do once a month and send a blast to all of our clients cell phone's informing them. We've found this form of promotions to be a lot more effective and personal than emails. Every once and awhile we'll have a client that doesn't want to receive texts from us so we just remove them from the list. Trent Brooker Seven Suns Salons 925 Victory Way Craig, CO 81625 |
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