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Old 02-22-2011, 09:52 AM   #1 (permalink)
 
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Educational dvd on indoor tanning??

Iam wanting to put a flat screen tv in my waiting area and wondered if there was an educational dvd on the benefits of indoor tanning I could play while clients wait for there bed??
Thanks so much,
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Old 02-22-2011, 06:20 PM   #2 (permalink)
 
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Re: Educational dvd on indoor tanning??

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Originally Posted by cabomomma View Post
Iam wanting to put a flat screen tv in my waiting area and wondered if there was an educational dvd on the benefits of indoor tanning I could play while clients wait for there bed??
Thanks so much,
OMG I was JUST talking about this yesterday with my partner. I even called Australian Gold to see if they had something they could send me (they didn't).

I will be watching this space carefully to see if anyone comes up with something.

(I checked out youtube.com and there were some "pretty good" videos on there, but most of them are only a couple of minutes long, which wouldn't work.)

I am also considering a "professionally" recorded PA announcement that is intermixed with the salon music. That seems to be quite popular in many places these days.

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Old 02-24-2011, 06:03 AM   #3 (permalink)
 
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Re: Educational dvd on indoor tanning??

Why???

Would you go to the dentist, sit in his office while waiting, and watch a dvd on tooth extraction??

Educating your customers should be up-front and personal. Not thru some talking-head.

Tanners want to get in-get out. Trust me, they will not sit there and be forced fed some video they perceive as a sales pitch, no matter how informative it may be.
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Old 02-24-2011, 07:42 AM   #4 (permalink)
 
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Re: Educational dvd on indoor tanning??

I have often considered doing something like this. Been on my list for a couple years now... During the busy season we have people waiting for beds that usually read magazines we provide.

I want to create something that advertises lotions and bed upgrades they can view while they wait. I don't expect then to stay focused on the screen, but I do expect them to glance at it from time to time.

What I'd really like to do it tie it in to the Tmax so it can track bed state. When a bed is available it'd flash it on the screen and the price of upgrading to it in the hopes that those waiting would offer to pay the upgrade instead of waiting.
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Old 02-24-2011, 11:35 AM   #5 (permalink)
 
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Re: Educational dvd on indoor tanning??

Quote:
Originally Posted by Black Sun View Post
Why???

Would you go to the dentist, sit in his office while waiting, and watch a dvd on tooth extraction??

Educating your customers should be up-front and personal. Not thru some talking-head.

Tanners want to get in-get out. Trust me, they will not sit there and be forced fed some video they perceive as a sales pitch, no matter how informative it may be.
It doesn't have to be dry and boring. It can be VERY entertaining and engaging. Recently, I was "on hold" with appdig.com about the T-Max and they have the most WONDERFUL message on hold. I even asked them who did it because I am going to do something very similar for the salon.

If you use lots of great music, exciting visuals, etc., on a promo video it can be a fun and informative experience. Think of a music video about tanning! What a great idea, that's what I am looking for.

Since our salon has a television, the LAST thing I want is to have Oprah on there yapping about something. I want to USE that to benefit my business anyway I can. Having a sharp, trendy music video type promo for lotions and/or services is just exactly what I am looking for.

dongal
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Old 02-28-2011, 10:54 AM   #6 (permalink)
 
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Re: Educational dvd on indoor tanning??

I think having informative or promotional material playing on video is a good idea. I have often thought of having lotion promos playing or something similar. I think a lot of people do not fully understand how tanning works and a GOOD video might help. Its probably a good idea to look at different videos and see what might work and try it. However I thoroughly believe it is the consultants job to educate clients. A video might be a good reinforcement tool and should not be the sole educator. You and your consultants should strive to be tanning and skin experts. Your clients will notice and it pays big dividends.
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Old 03-05-2011, 07:18 PM   #7 (permalink)
 
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Re: Educational dvd on indoor tanning??

Quote:
Originally Posted by Black Sun View Post
Why???

Would you go to the dentist, sit in his office while waiting, and watch a dvd on tooth extraction??

Educating your customers should be up-front and personal. Not thru some talking-head.

Tanners want to get in-get out. Trust me, they will not sit there and be forced fed some video they perceive as a sales pitch, no matter how informative it may be.
I have a 32" LED over the retail wall. This is my marketing and advertising in-house. I play various DVD's that educates and also awes on the services I provide. Yes you are right, education should be up front and personal. However, when they're mingling around, shopping, or sitting and relaxing waiting they can see the DVD and go...hmm oh wow I didn't know that, or I forgot about that...etc..

FYI: Dentists are also in business. The new young ones are in this marketing. They have videos promoting their esthetics on teeth

Physicians use this for their Botox, tummy tucks, etc...
It's great awareness and marketing also.

You get stuck with it on every phone call on hold these days. While you wait for the CSR, they play messages over and over about their marketing they run.
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Old 03-06-2011, 02:17 PM   #8 (permalink)
 
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Thank you so much!! Where did you get your dvd's to play? Iam interested in doing that!!
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Old 03-06-2011, 03:32 PM   #9 (permalink)
 
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Re: Educational dvd on indoor tanning??

Each vendor or peice of equipment I get, I demand a promotional constant playback DVD.
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