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Old 10-02-2010, 07:30 PM   #1 (permalink)
 
Join Date: Oct 26 2009
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Question EFT Programs

Hello Everyone,
I am very curious about EFT programs. Can someone please explain to me the ends and outs of this. My salon has been in business since 2002 I bought the salon a couple of years after it had been open. I noticed through my software that when the original owners first opened the doors they did an eft program but only for the first year. I am wondering if this is something that I need to implement again. I do offer 6 and 12 month packages but it has to be paid for upfront. Any advice would be great!!
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Old 10-08-2010, 10:14 AM   #2 (permalink)
 
Join Date: Mar 24 2006
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Re: EFT Programs

Eft's should be the ENTIRE focus of your business!!! Our eft memberships are literally 50% less than buying a one month on the same level.. We had our doubts when we started them 5 years ago, but the results have been amazing. There is nothing like the feeling of having all your bills paid for on the first day of the month!!! If you follow all the best operators and chains such as Darque Tan, Palm Beach Tan, ect. you will see that EFT's are there prime focus. Robbie Segler from Darque tan said it best years ago, charge them so little that they wont even remember paying for it. When you sign up an eft member, you are guaranteed that business until the customer takes action to cancel. What you are counting on is that your monthly fee will become part of their budget and that the service you provide will be well worth it!! We have had eft members that have billed for over 7 years straight!!! They are happy because their price has never changed(except for the tan tax) and we are happy because they are not going to the competition!! We have put 4 salons out of business within 2 square mile from our store that had newer equipment and nicer build outs simply because we have a stranglehold on the area market and they could never get off the ground!! That is how important an eft program is!!
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