Go Back   tanTALK - Tanning Salon Business Owners Community > TanTalk Central > Tanning Salon Management

Tanning Salon Management Salon management help here.

Reply
 
LinkBack Thread Tools
Old 09-11-2009, 10:23 AM   #1 (permalink)
 
Jeff762's Avatar
 
Join Date: Oct 5 2005
Location: Georgia
Posts: 244
Rep Power: 19 Jeff762 is on a distinguished road
Smile Annual Memberships - To Offer or Not to Offer!

In a recent look at our statistics, two of our Annual members are now up for renewal. They are both level three tanners and their average PCA was 2.56 each. Based upon this, I am reluctant to offer the Annual option. Do you offer Annual memberships? If so, what do you see as Pros, and Cons?
Jeff762 is offline   Reply With Quote
Old 09-11-2009, 11:09 AM   #2 (permalink)
 
Join Date: Jul 8 2008
Location: Midwest
Posts: 1,085
Rep Power: 16 DB Hottie will become famous soon enough
Re: Annual Memberships - To Offer or Not to Offer!

We don't offer a paid in full upfront annual. I will assume that's what you mean.

Wow- that's a low PCA. What is the price of the annual?

You will always have those few that really use them and others who don't. Question is- Do you have enough people who don't use it, to offset the abusers.
__________________
Find your zipper
DB Hottie is offline   Reply With Quote
Old 09-11-2009, 11:36 AM   #3 (permalink)
 
Jeff762's Avatar
 
Join Date: Oct 5 2005
Location: Georgia
Posts: 244
Rep Power: 19 Jeff762 is on a distinguished road
Re: Annual Memberships - To Offer or Not to Offer!

That is correct. The full upfront annual is the option in question.

The price of the annual was $375.

We only have about (6) people on full upfront annual.
Jeff762 is offline   Reply With Quote
Old 09-11-2009, 04:42 PM   #4 (permalink)
 
Join Date: Jul 8 2008
Location: Midwest
Posts: 1,085
Rep Power: 16 DB Hottie will become famous soon enough
Re: Annual Memberships - To Offer or Not to Offer!

To have a PCA that low- those tanners are in your salon a lot and not purchasing add ons.

You or your staff should be able to build quite a relationship with clients that come in that frequent. Lots of missed opportunity to sell.

Maybe try being more suggestive/talkative- but don't overkill.
__________________
Find your zipper
DB Hottie is offline   Reply With Quote
Old 09-11-2009, 07:06 PM   #5 (permalink)
DERFTALK FBI AGENT
 
Join Date: Jul 29 2003
Location: northeast
Age: 48
Posts: 3,632
Rep Power: 46 caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute caribbean tan man has a reputation beyond repute
Re: Annual Memberships - To Offer or Not to Offer!

i used to sell yrs and 6 months. i had a few grab it but i pulled it off the price sheet when economy stuff started and replaced those slots with new 1 and 2 week unlimiteds(which have worked great)

the clients who bought my years..where the ones who tanned non stop..the 1yr unlimited is a good package for the tanner NOT the owner...in most cases. Now most those clients are buying fee based years and spending more.

1 i recall went to 3 months unlimited continuosly
__________________
someone PM me when a good tanning topic is posted. :lol:
caribbean tan man is offline   Reply With Quote
Old 09-11-2009, 07:13 PM   #6 (permalink)
 
engfant's Avatar
 
Join Date: May 20 2003
Posts: 9,301
Rep Power: 29 engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute engfant has a reputation beyond repute
Re: Annual Memberships - To Offer or Not to Offer!

Sell people whatever they want!
engfant is offline   Reply With Quote
Old 09-12-2009, 09:55 AM   #7 (permalink)
 
Jeff762's Avatar
 
Join Date: Oct 5 2005
Location: Georgia
Posts: 244
Rep Power: 19 Jeff762 is on a distinguished road
Re: Annual Memberships - To Offer or Not to Offer!

Quote:
Originally Posted by DB Hottie View Post
To have a PCA that low- those tanners are in your salon a lot and not purchasing add ons.

You or your staff should be able to build quite a relationship with clients that come in that frequent. Lots of missed opportunity to sell.

Maybe try being more suggestive/talkative- but don't overkill.
You are correct, they are purchasing little to no add-ons. The irony, is that we have built a great relationship with the client.
The problem is that it is all one sided. They are simply unwilling to spend a DIME more than they paid for the annual tanning package.
Jeff762 is offline   Reply With Quote
Old 09-12-2009, 12:30 PM   #8 (permalink)
 
Join Date: Jul 8 2008
Location: Midwest
Posts: 1,085
Rep Power: 16 DB Hottie will become famous soon enough
Re: Annual Memberships - To Offer or Not to Offer!

Try giving them a free sample of something new and hot right now.

Even if it's not new. Tell them people are getting massive color from XXX lotion. Lead the conversation and really hype it up. The people who tan that often want to be the darkest possible.

If all your clients are not like this, I would not worry about it. There probably are enough not using their unlimiteds to off set these couple.
__________________
Find your zipper
DB Hottie is offline   Reply With Quote
Old 09-15-2009, 01:58 PM   #9 (permalink)
 
Join Date: Apr 15 2005
Location: Jacksonville, FL
Age: 54
Posts: 109
Rep Power: 19 4SeasonsTan is on a distinguished road
Re: Annual Memberships - To Offer or Not to Offer!

We are a cash flow business! Do you want $375 today, or maybe get $500 over a 12 month period? What happens if the customer moves away or decideds to stop tanning. Give me the $375 now! Next, do a better job selling lotion or upgrades once a week to create more revenue
__________________
www.fourseasonstan.info
4SeasonsTan is offline   Reply With Quote
Old 09-15-2009, 02:08 PM   #10 (permalink)
 
kpower82's Avatar
 
Join Date: Jun 21 2009
Location: Michigan
Posts: 378
Rep Power: 15 kpower82 is on a distinguished road
Re: Annual Memberships - To Offer or Not to Offer!

If you've only got 6 tanners on the year membership, it's CRUCIAL for you to be able to upgrade. Having said that, when your tanners KNOW how much they're spending on tanning per year, it's much harder to upgrade them. They figure for $375 that should be all the tanning they need, and I don't blame them.

On the other hand, if those clients were to sign up on an EFT that ended up being the same price, they would be more likely to upgrade because instead of thinking "I paid almost $400 for tanning" they're thinking "well, it's only costing me $30 per month, why not?"
kpower82 is offline   Reply With Quote
Reply

Bookmarks



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
What would you offer??? tanman2009 New To The Tanning Business 14 08-27-2009 11:19 PM
UWE & Dr. M bed & 1 Dr. M's Shuttle _ Best Offer... svandahm For Sale - FOR SALON OWNERS ONLY 2 12-10-2005 09:10 PM
job offer txrll Tanning Salon Management 23 07-28-2005 01:03 PM


All times are GMT -5. The time now is 08:27 PM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
LinkBacks Enabled by vBSEO 3.1.0
Copyright 2009 - tanTALK.com

click here for advertising info!