01-06-2009, 12:48 PM | #1 (permalink) |
Join Date: Jan 6 2009 Location: NY FL
Posts: 9
Rep Power: 0 | Advertising in High Schools... I was considering doing a full page ad in a local High School Newspaper. I realize these kids are underage and would need consent for the UV beds/booths, but does anyone think it would be worth it to advertise the Sunless? Also what kinds of promotions are people running for HS students if any? |
01-06-2009, 12:58 PM | #2 (permalink) |
Join Date: Oct 21 2008 Location: JERSEY SHORE
Posts: 34
Rep Power: 0 | Re: Advertising in High Schools... I don't know about the full-page ad but definitely get some flyers out there. High school wasn't too long ago for me and I didn't read the HS newspaper I can tell you that. We get a lot of UV bed/booth teen tanners, and a few sunless clients. Promotions for HS students are more prom specials where we do lotion/tanning bundles (knock off like $10 off total price, they love it) and year-round we have a 10% off student discount *must show current ID* |
01-06-2009, 12:59 PM | #3 (permalink) |
I love Derf!! Join Date: Oct 9 2007 Location: NorthWest
Posts: 197
Rep Power: 17 | Re: Advertising in High Schools... I have done this... I saw 3 great things happen.. 1. Kids converted parents into tanning believers..vitamin D etc.. 2. you build a pipeline of tanners for years to come.. dances etc.. 3. converted teachers who use to bash tanning.. into Vitamin D believers we are in Oregon... the worst state for Autism, MS, Breast Cancer etc.. The best states are Arizona, Texas and New Mexico.. see any correlation here? Sun=low disease rates... We have been milking the Vitamin D cow for all that she will make.. |
01-06-2009, 01:07 PM | #4 (permalink) |
Join Date: Jan 6 2009 Location: NY FL
Posts: 9
Rep Power: 0 | Re: Advertising in High Schools... Thanks guys, this leads m e to my next question. How do you educate clients about the whole vitamin D thing. Pamphlets, posters, fliers? If so where can I find some of that stuff? Thanks |
01-06-2009, 01:24 PM | #6 (permalink) |
Join Date: Oct 21 2008 Location: JERSEY SHORE
Posts: 34
Rep Power: 0 | Re: Advertising in High Schools... www.tanningtruth.com Smart Tan is great about getting Vitamin D out there. We absolutely educate our clients ESPECIALLY the worry-wart moms who don't want their young daughters tanning (my mom was one of them!) I always explain that the goal is not to BURN them but to TAN them so that they can get the necessary Vitamin D and have them learn how to tan the correct way. Everything in moderation. Be prepared to battle the know-it-alls who will insist that tanning is a close second to the Apocalypse though... Always makes me wonder, why they even bother setting foot in the salon in the first place? oh well, best of luck :) |
01-06-2009, 09:59 PM | #8 (permalink) |
Join Date: Oct 21 2008 Location: JERSEY SHORE
Posts: 34
Rep Power: 0 | Re: Advertising in High Schools... Good point! You literally have to walk on egg shells when explaining Vitamin D and "smart tanning" - word to the wise don't ever use the word SAFE. Ban that from your tanning dictionary! I believe Smart Tan does a relatively good job of explaining this in their basic certification. |
01-17-2009, 11:11 AM | #9 (permalink) | |
Join Date: Aug 28 2008
Posts: 12
Rep Power: 0 | Re: Advertising in High Schools... Quote:
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01-17-2009, 11:59 AM | #10 (permalink) |
Join Date: Nov 3 2008 Location: Show-Me State
Posts: 73
Rep Power: 0 | Re: Advertising in High Schools... We ran a special in a local HS paper reading... You & I friend can purchase a month unlimited at 50% off... The rule was that there HAD to be two of them. "Buddy Tanning" was what it was called. As long as you BOTH purchased a package you got it 50% off. A lot of the HS students really liked this, and it brought not only one new client, but two... & Once they started tanning w/ us we worked on keeping them, and getting them into different beds @ full cost.
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