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Tanning Salon Management Salon management help here. |
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09-04-2008, 04:05 PM | #2 (permalink) |
Join Date: Feb 11 2005 Location: AZ
Posts: 120
Rep Power: 20 | Re: Best Marketing/Advertising Effort? Good signage and exposure to major street as Drive by's are our #1 as to how did you hear about us. 2nd is referals so have a good referal program. We have done a few different direct mailers but the one that works best is a magazine style one we use. Consistancy is key...don't just do it one or two times. Also, MySpace has done well for us. |
09-04-2008, 04:25 PM | #3 (permalink) |
I vote for DERF! Join Date: Jan 6 2004 Location: Midwest-ish
Posts: 4,400
Rep Power: 22 | Re: Best Marketing/Advertising Effort? I am all about direct mail. Its direct to the client even if they have never driven by your place, you can target certain demographics and by having them bring the car in you know the effectiveness.
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09-05-2008, 09:47 AM | #5 (permalink) | |
Join Date: Jul 8 2008 Location: Midwest
Posts: 1,085
Rep Power: 16 | Re: Best Marketing/Advertising Effort? Quote:
Sorry--Lots of q's. | |
09-05-2008, 01:45 PM | #7 (permalink) |
Join Date: Feb 11 2005 Location: AZ
Posts: 120
Rep Power: 20 | Re: Best Marketing/Advertising Effort? Customer receives $5 credit for everyone they refer which can be used for tanning, upgrades, lotion...whatever they want. Direct Mail we spend $2k plus which includes magazine mailer (30k plus homes) 5-6 times a year, b'day postcards monthly and salon anniversary sale postcards to our database. |
09-05-2008, 02:01 PM | #8 (permalink) | |
I love Derf!! Join Date: Feb 10 2006 Location: Toronto, Canada
Posts: 931
Rep Power: 20 | Re: Best Marketing/Advertising Effort? Quote:
So if you gross $150,000 you should be spending $15k a year in advertising. Direct Mail every other month is most effective!
__________________ www.ChronosMarketing.com 1-844-CHRONOS SOME PEOPLE ARE LIKE SLINKIES. NOT REALLY GOOD FOR ANYTHING, BUT THEY BRING A SMILE TO YOUR FACE WHEN PUSHED DOWN THE STAIRS | |
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