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Old 08-04-2008, 11:04 AM   #1 (permalink)
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Exclamation Increasing Moisturizer Sales- A MUST READ!

Listed below is some vital information about Mineral OIl which is found in most over the counter moisturizers, sun screens, shower gels and many cosmetics. We began a moisturizer education program many years ago and I am proud to say that moisturizers are a major part of our lotion sales. Many of our customer who do not tan year round come in year round just to purchase moisturizers and shower gels. We set up a display in our lobby with the below information posted along with many bottles of products that contained mineral oil. (Suave, Jergens, Vasaline Intensive Care Moisturizers and sunless products, baby oil, Nivea, Neutregna and many more) Our moisturizer sales trippled in the first month. It is now common practice for all of our customers to receive a sample of moisturizer (Angel, Forever After etc.) when they sign up. We just began our back to school special buy one get one 1/2 price. We will easily sale 200+ bottles of moisturizer in 2-3 weeks. This is a win, win campaign for any salon. Your customers are raving about thier changed skin, getting better tanning resluts and you wont have the mineral oil products being used in your beds that raise costs to replace your acrylics plus your lotion sales increase. Good luck and hope you find this information useful.

Mineral oil, a byproduct of the distillation of gasoline from crude oil (or, basically a refined motor oil), is the main ingredient in many baby care items. Baby Oil, Vaseline® (petroleum jelly) and baby lotions all contain mineral oil as a key ingredient.

The problems:

1. The skin is the body's largest organ and plays a vital role in overall health. Mineral oil acts as a thin plastic, impenetrable layer on the skin. It is difficult to absorb and clogs the pores, which slows the skin's ability to eliminate toxins – which can promote acne and other disorders. This process slows down skin function and normal cell development causing the skin to prematurely age.

Allegedly (I'm still looking for the citation), John Hopkins University claims that mineral oil in moisturizers is the number two leading cause of aging (#1 cause is the sun). According to Australia's National Occupational Health and Safety Commission (NOHSC), "Prolonged contact with mineral oil has the associated risk of developing skin conditions such as oil folliculitis, eczematous dermatitis, melanosis of the face and plantar warts."

A recent article in Positive Health Magazine, outlines the dangers of the mineral oils found so ubiquitously in the majority of cosmetic products, including baby oil, lipstick, face creams, body lotions and sunscreens. "Mineral oil (classed as a petrochemical pollutant and xenohormone) can have negative effects on hormones and the skin’s ability to breathe, attract moisture and detoxify. It can also slow down cell renewal and be the second (after the sun) most likely cause of premature ageing. In fact sunscreens produced from mineral oil may promote skin cancer as well as colon and breast cancer."

Some mineral oils are carcinogenic. Studies have shown that poorly refined mineral oil can induce skin and scrotal cancers after prolonged, repeated, and heavy direct contact with the skin. Australia's NSHOC reports: "A number of studies have linked cancers of the skin and scrotum to mineral oil exposure." (Brit J Industr Med, 41, 437-444, 1984.)

2. Once the oil is absorbed, it is broken down by the liver, thus distracting the liver from other detoxifying chores. The liver helps your baby fend off sickness and toxicity.

3. Just having mineral oil around is a liability. If mineral oil is ingested, it will absorb (and essentially rob) vitamins from the intestinal tract – especially oil-soluble vitamins A, D and E. as well as beta-carotene, calcium, phosphorus and potassium and the blood coagulant Vitamin K. This could lead to nutritional deficiencies and other complications.

4. Ingested mineral oil also can impair lung function, a condition known as lipoid pneumonia (New England Journal of Medicine 1998; 339:1947-1948). Dr. Debra L. Bowen from the Food and Drug Administration says the agency "requires manufacturers to label orally administered mineral-oil products as not for use in infants, and to warn against their use in young children or bedridden persons." Oddly enough, mineral oil is still widely prescribed by some pediatricians as a "safe" laxative for children.
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Old 08-04-2008, 11:23 AM   #2 (permalink)
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Re: Increasing Moisturizer Sales- A MUST READ!

nice idea, it looks like it is paying off for you as well. :)
"under exposure to UV rays is as dangerous as overexposure....this is D life" eileen

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Old 08-05-2008, 04:39 PM   #3 (permalink)
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Re: Increasing Moisturizer Sales- A MUST READ!

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Old 08-05-2008, 07:08 PM   #4 (permalink)
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Re: Increasing Moisturizer Sales- A MUST READ!

really good idea. I always like to inform my customers about the dangers of mineral oil, but this is much more in depth. I am going to print this for my staff.

we run an ongoing promotion so if a customer purchases a package or moisturizer they can get DS angel or forever after for $9.99. It's a great add-on sale. and a huge deal...I mean the bottle is 18 oz!!!!!
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