nikkic9922

I'm opening at the end of the month... still trying to come up with pricing... an help/advice?!?! single tans? packages???

Velocity 1000HP
SS755 - 10 min 55 lamps
SolarForce 652V - 9 min standup
SunStar 432 - 12 mins 32 lamps w/ facials
SunStar 332 - 20 mins 32 lamps w/ facials

any suggestions???

eileen

Velocity $30 to $35
SS755 $14 to $16
SolarForce $12
SunStar $10
SunStar 332 $8

It will depend on your area and what salons near you have.

If you want I can email you a copy of our price structure.

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"under exposure to UV rays is as dangerous as overexposure....this is D life" eileen

sunsally

The above suggestion is not smart for this equipment. If you start with the wrong pricing you will have a very hard time trying to change it for what it should be and you will be losing money from the beginning.

Send me a PM with your email address and phone number. I will help you do it right.

Elise

I think that pricing is right on - for my area. I used to pay $150/mo to tan 20 miles away in a SS755. LOVE that bed!

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www.liquidtan.net

Gidget

Instead of sending pm or emails I would suggest you post your location so if someone here is nearby they could tell you exactly what the market goes for instead of evaluating according to their own location. Also post any relevant infos as to if you have competition around and the size of your city as per people number.

sunsally

Yes - the 755 is an excellent bed and commands a good price.

All pricing must reflect the "value" that fits with the particular piece of equipment. Overprice and you lose customers, underprice and you lose money.

Your pricing depends on the number of units you have, if you will be membership based or other, what expansion (if any) you plan down the road, etc etc

I have worked with easily over 150+ clients on their pricing. This is something I see done wrong more often than right. I have seen it kill salons when done wrong, and make salons very successful when done right.

sunsally

I would not suggest this. Then any competitors you have on the board will see your pricing before you even get your doors open! Hopefully any new salon owner has already scouted their local competition and THEIR pricing before buying equipment!

There are only small differences in pricing based on your market - about 85% of the markets are substantially similar.

The more relevant issues in pricing are perceived "value" and how you are going to present your pricing in your selling strategy. Points and membership based take one approach, sessions and monthlies a slightly different one.

Gidget

Wow, are we lucky you are here since your advices seems to be so much better than everyone else. Maybe we should just all sit back and let you answer all inquiries to make sure everyone has the right answer to their posts!

unity

Looks good for our market for the most part. Base pricing for all the salons around here is about $6. We charge $7 for our SunStar SX32 3F but sell it as a level 2. A full HP around my area will never sell for more than $35 a session, most cant even get $30.

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OMG! I made a post! :)

sunsally

Not better. But I do this for a living and pricing happens to be one of the areas I am best at. Just like I imagine you would give better legal advice than I would because that is what you do, right?

Have I done something to offend you Gidget? Your opinion was they should post all their information online. My opinion was that they shouldn't. Did I say that in a way that you found objectionable for some reason?