Advertisment Ideas - tanTALK

jcruz82 · 11-16-2006, 03:55 PM

Im getting ready to open and I need some advertising ideas!! Wat did you do when you first opened to get the word? Flyers? Ads? Radio? What specials did you run to get the people in the doors? Much help is appreciated!!!!

pcstutsman · 11-16-2006, 03:57 PM

We did all of the above, newspaper ads, flyers, we did a live remote from the Radio station. Its a bit pricey but it was worth it at the beginning to show people we were there. Word of mouth will be your best bet. Work with other local businesses to see if you can help each other out with posting flyers and such.
Have you opened already? or doing a grand opening? I would personally do a grand opening with a free tan day maybe in late February or early March, right at season. Get lotion samples from disty's and manufacturers and have a big blow out.

jcruz82 · 11-16-2006, 04:02 PM

I havent opened yet, but my place is brand new, in a new shopping center. Im on a busy street so I know that my sign will draw attention, but I need to make sure I am getting people in to pay my crazy bills! I want to make a bulk flyer with maybe a coupon attached, and hand those out to all the local areas. I should be open around end of Dec, beginning of Jan. So should I do the grand opening a month or so later?

pcstutsman · 11-16-2006, 04:06 PM

Yup, I would definitely do a grand opening about a month or so later, like I said end of feb, early march. Search on here for free tan days/weekends and you'll get some good ideas.
I would get yard signs made, put them out in front of your business if you can, or give to family/friends to put in their yards. Those work well for us.

caribbean tan man · 11-16-2006, 04:06 PM

dont do the grand opening untill peak season starts...(around feb-march depending on area)

for now do everything and anything that will get your name out

websites and myspace for starters.

radio works well to get your name out but not so much for specials.

got to local businesses and give free tan cards to employees they will then tell others.

search for more.....its trial by error.

jcruz82 · 11-16-2006, 05:33 PM

Thanks, I appreciate all the ideas!!

British girl · 12-01-2006, 04:34 PM

Lots of free tans work, new clients don't have anything to lose if the tan is free and you get them in the door which is your #1 priority. Cross promo's with other businesses have worked well for me in getting the word out.

British girl · 12-01-2006, 04:36 PM

Lots of free tans, clients have nothing to lose if the experience is free, it gets them in the door which is your #1 priority, also doing cross promo's with other businesses has worked well for me.

BronzeBiz · 12-01-2006, 09:15 PM

I would plan a Free Tan Weekend in mid-January... basically as quickly as you feel your staff is ready. I have a huge banner that I reuse for every new store, says"FREE Tans Fri-Sun" in huge red letter on 36" tall banner. We put it up on Monday morning before our event.

I would not wait till Feb or March because I think people have already locked into a tanning place for the season by then. Get them to come to you early, before season... then keep them & get their referals during season. I just don't think you can afford to wait till you're in season. Also, you don't want to give "great deals" during season... that's when you want to get full price and make lots of money.

This last store we used a 10,000 pc mailer that advertised the Free Tan Weekend and also had 2 tear out coupons for a week of free tanning for you, and a week of free tanning for a friend. We have had well over a 3% return on the mailer (1% is pretty standard) which I thought was great.

Also did radio advertisements. Blasted about $700 worth over the 5 days prior to event. Radio only works in certain markets where you have a dominant station.

We had a great turnout & built our database fast. Hope this helps, and good luck!

mr belvedere · 12-01-2006, 09:19 PM

All very good advice. You might also try "In yo eah wit a can uh beah". Hope this helps.
-Belvy

11-16-2006, 03:55 PM	#1 (permalink)
jcruz82 I'm Banned Join Date: Jan 10 2006 Location: california Posts: 99 Rep Power: 0	Advertisment Ideas Im getting ready to open and I need some advertising ideas!! Wat did you do when you first opened to get the word? Flyers? Ads? Radio? What specials did you run to get the people in the doors? Much help is appreciated!!!!

11-16-2006, 03:57 PM	#2 (permalink)
pcstutsman I'm Banned Join Date: Jun 27 2004 Location: Indiana Age: 44 Posts: 4,962 Rep Power: 0	Re: Advertisment Ideas We did all of the above, newspaper ads, flyers, we did a live remote from the Radio station. Its a bit pricey but it was worth it at the beginning to show people we were there. Word of mouth will be your best bet. Work with other local businesses to see if you can help each other out with posting flyers and such. Have you opened already? or doing a grand opening? I would personally do a grand opening with a free tan day maybe in late February or early March, right at season. Get lotion samples from disty's and manufacturers and have a big blow out.

11-16-2006, 04:02 PM	#3 (permalink)
jcruz82 I'm Banned Join Date: Jan 10 2006 Location: california Posts: 99 Rep Power: 0	Re: Advertisment Ideas I havent opened yet, but my place is brand new, in a new shopping center. Im on a busy street so I know that my sign will draw attention, but I need to make sure I am getting people in to pay my crazy bills! I want to make a bulk flyer with maybe a coupon attached, and hand those out to all the local areas. I should be open around end of Dec, beginning of Jan. So should I do the grand opening a month or so later?

11-16-2006, 04:06 PM	#4 (permalink)
pcstutsman I'm Banned Join Date: Jun 27 2004 Location: Indiana Age: 44 Posts: 4,962 Rep Power: 0	Re: Advertisment Ideas Yup, I would definitely do a grand opening about a month or so later, like I said end of feb, early march. Search on here for free tan days/weekends and you'll get some good ideas. I would get yard signs made, put them out in front of your business if you can, or give to family/friends to put in their yards. Those work well for us.

11-16-2006, 04:06 PM	#5 (permalink)
caribbean tan man DERFTALK FBI AGENT Join Date: Jul 29 2003 Location: northeast Age: 48 Posts: 3,632 Rep Power: 46	Re: Advertisment Ideas dont do the grand opening untill peak season starts...(around feb-march depending on area) for now do everything and anything that will get your name out websites and myspace for starters. radio works well to get your name out but not so much for specials. got to local businesses and give free tan cards to employees they will then tell others. search for more.....its trial by error. __________________ someone PM me when a good tanning topic is posted. :lol:

11-16-2006, 05:33 PM	#6 (permalink)
jcruz82 I'm Banned Join Date: Jan 10 2006 Location: california Posts: 99 Rep Power: 0	Re: Advertisment Ideas Thanks, I appreciate all the ideas!!

12-01-2006, 04:34 PM	#7 (permalink)
British girl Join Date: Sep 20 2006 Location: Barrie Posts: 55 Rep Power: 0	Re: Advertisment Ideas Lots of free tans work, new clients don't have anything to lose if the tan is free and you get them in the door which is your #1 priority. Cross promo's with other businesses have worked well for me in getting the word out.

12-01-2006, 04:36 PM	#8 (permalink)
British girl Join Date: Sep 20 2006 Location: Barrie Posts: 55 Rep Power: 0	Re: Advertisment Ideas Lots of free tans, clients have nothing to lose if the experience is free, it gets them in the door which is your #1 priority, also doing cross promo's with other businesses has worked well for me.

12-01-2006, 09:15 PM	#9 (permalink)
BronzeBiz I love Derf!! Join Date: Nov 10 2003 Location: IN Posts: 214 Rep Power: 21	Re: Advertisment Ideas I would plan a Free Tan Weekend in mid-January... basically as quickly as you feel your staff is ready. I have a huge banner that I reuse for every new store, says"FREE Tans Fri-Sun" in huge red letter on 36" tall banner. We put it up on Monday morning before our event. I would not wait till Feb or March because I think people have already locked into a tanning place for the season by then. Get them to come to you early, before season... then keep them & get their referals during season. I just don't think you can afford to wait till you're in season. Also, you don't want to give "great deals" during season... that's when you want to get full price and make lots of money. This last store we used a 10,000 pc mailer that advertised the Free Tan Weekend and also had 2 tear out coupons for a week of free tanning for you, and a week of free tanning for a friend. We have had well over a 3% return on the mailer (1% is pretty standard) which I thought was great. Also did radio advertisements. Blasted about $700 worth over the 5 days prior to event. Radio only works in certain markets where you have a dominant station. We had a great turnout & built our database fast. Hope this helps, and good luck! __________________ We make artificial SUN to brighten your day! Tan responsibly, don't burn. TanBronzeBay.com

12-01-2006, 09:19 PM	#10 (permalink)
mr belvedere Mr. b Join Date: May 10 2005 Age: 54 Posts: 7,247 Rep Power: 68	Re: Advertisment Ideas All very good advice. You might also try "In yo eah wit a can uh beah". Hope this helps. -Belvy __________________ "A dusty bible leads to a dirty life ..." -Synonymous

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