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Old 04-25-2006, 11:53 AM   #1 (permalink)
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Question Idea's Please

I need to post a special for the month of March and would like some idea's if possible. Yes, business is slower than normal and the other salons in town have posted May specials and I need to or else I will be seeing the slowest May in history. The one salon has posted, purchase 5 sessions get 5 free plus 25% off all lotions. I think that special they will get loose big! The other salon post a one month unlimited for $19.99. I was thinking of a special when they purchase any package get 2 Free Sessions in the Starship that would be a value of $28. Does that sound like I could compete with the others?
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Old 04-25-2006, 11:54 AM   #2 (permalink)
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Re: Idea's Please

You shouldn't discount the lotions. If you are going to plan a special, do it with tans.

I would make sure that your special had to do with the client having to buy something to get something. Don't just lower your prices, you will go out of business, not your competition.
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Old 04-25-2006, 01:43 PM   #3 (permalink)
 
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Re: Idea's Please

Ya, I agree with Tanz on that one. Don't discount your lotions. I am doing 3 free tans with the purchase of any tanning package or any tanning lotion.... I've been selling this special like crazy!! good luck!
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Old 04-25-2006, 01:54 PM   #4 (permalink)
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Re: Idea's Please

I would just offer the $19.99 unlimited for a month and see what happens
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Old 04-25-2006, 01:56 PM   #5 (permalink)
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Re: Idea's Please

I like the idea of adding free sessions to any package thanks. Right now I offer a free session in the mid bed with a lotion purchase up to $34. Any purhcase over $35 then they get a free starship session. That seems to be working.
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Old 04-26-2006, 09:02 AM   #6 (permalink)
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Re: Idea's Please

Do what you think is best.
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Old 04-26-2006, 01:24 PM   #7 (permalink)
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Re: Idea's Please

Just don't go overboard with specials. Specials are specials.
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Old 04-26-2006, 02:04 PM   #8 (permalink)
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Re: Idea's Please

make the specials look more special than they are. in may you should be focusing on large packages at a discounted price. right know everyone thinks "oh im gunna tan all the time" then the beach weather comes and they dont come tanning. you should be doing things like buy 2 months get 1 free or give 45 days for the same price as the month... good luck

oh and if it dont expire dont discount it!
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Old 04-26-2006, 04:58 PM   #9 (permalink)
 
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Re: Idea's Please

Can someone explain to me why they think it is better to discount your tanning than to discount your lotions?
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Old 04-26-2006, 09:04 PM   #10 (permalink)
 
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Re: Idea's Please

I would also do the buy something, get something free!
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