Jane the Tanner wants it short and fast! - tanTALK

gripmarketing · 08-15-2005, 12:14 PM

According to a study (“Reading at Risk: A Survey of Literary Reading in America”) of more than 17,000 adults conducted by Census Bureau on behalf of the National Endowment for the Arts, less than half of all US adults read a literary work in 2002. This is down about 20% from 1982. And book reading in general is declining, too.

Of course, statistics show that adults with higher income and education are more likely to read. Overall though, the ranks of readers are in serious decline.

The rise of technology has provided an overwhelming amount of leisure-time choices that compete for reading. TV’s, VCR’s, radios, CD players, MP3 players, video game players, PDA’s, DVR’s, and now even cell phones have created inexpensive alternatives for leisurely pursuits.

As more and more people turn to short bites of information this ongoing trend has implications here and now. What does this mean? Direct mail must contain very little copy. And for brochures containing longer copy to explain your products or service, you’ll need to continuously reward your audience for sticking with reading it.

It isn’t that Jane can’t read, Jane doesn’t want to read.

tanu01 · 08-15-2005, 09:27 PM

more spam

Neon Beach · 08-15-2005, 09:42 PM

Jane who?

gripmarketing · 08-18-2005, 11:24 AM

tanuo1, Bob, you're a genius! Your advice is to label an advice-providing thread as spam instead of comenting on the advice. It must have taken a lot of thought on your part to write those words!

pam · 08-18-2005, 11:39 AM

Please..let's not start this again! You boys need to play nice!

mr belvedere · 08-18-2005, 11:53 AM

People don't read all the ads they are bombarded with because they have too many other electronic leisure activities or that they don't enjoy literary works. They don't read the ads in general because they don't care what it is. They don't have a concsious want or need for any products and services, and if they do, they probably already have a supplier for them. When I need something, I don't got to the ads to see who has a discount for it. I'm sure this study is true. The results of the study have presented in a way that makes the reader think that grown ups don't read anymore. Cheap marketing twist of the data. Effective print advertising has always needed to be short, gripping, and contain a hook. I'm sorry I bothered to read it.

Neon Beach · 08-18-2005, 12:01 PM

I didn't even read any of this.

mr belvedere · 08-18-2005, 12:07 PM

Lucky you. You didn't miss anything you didn't already know.

Neon Beach · 08-18-2005, 12:09 PM

I got as far as "lucky you."

mr belvedere · 08-18-2005, 12:10 PM

What? Had my radio on.

08-15-2005, 12:14 PM	#1 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 970 Rep Power: 22	According to a study (“Reading at Risk: A Survey of Literary Reading in America”) of more than 17,000 adults conducted by Census Bureau on behalf of the National Endowment for the Arts, less than half of all US adults read a literary work in 2002. This is down about 20% from 1982. And book reading in general is declining, too. Of course, statistics show that adults with higher income and education are more likely to read. Overall though, the ranks of readers are in serious decline. The rise of technology has provided an overwhelming amount of leisure-time choices that compete for reading. TV’s, VCR’s, radios, CD players, MP3 players, video game players, PDA’s, DVR’s, and now even cell phones have created inexpensive alternatives for leisurely pursuits. As more and more people turn to short bites of information this ongoing trend has implications here and now. What does this mean? Direct mail must contain very little copy. And for brochures containing longer copy to explain your products or service, you’ll need to continuously reward your audience for sticking with reading it. It isn’t that Jane can’t read, Jane doesn’t want to read.

08-15-2005, 09:27 PM	#2 (permalink)
tanu01 "The Man" Join Date: Mar 4 2003 Location: ohio Posts: 4,015 Rep Power: 23	more spam

08-15-2005, 09:42 PM	#3 (permalink)
Neon Beach Join Date: Nov 30 2000 Location: Ontario Age: 61 Posts: 38,594 Rep Power: 107	Jane who?

08-18-2005, 11:24 AM	#4 (permalink)
gripmarketing Join Date: May 25 2002 Posts: 970 Rep Power: 22	tanuo1, Bob, you're a genius! Your advice is to label an advice-providing thread as spam instead of comenting on the advice. It must have taken a lot of thought on your part to write those words!

08-18-2005, 11:39 AM	#5 (permalink)
pam I'm Banned Join Date: Oct 29 2001 Location: USA Posts: 3,893 Rep Power: 0	Please..let's not start this again! You boys need to play nice!

08-18-2005, 11:53 AM	#6 (permalink)
mr belvedere Mr. b Join Date: May 10 2005 Age: 54 Posts: 7,247 Rep Power: 68	People don't read all the ads they are bombarded with because they have too many other electronic leisure activities or that they don't enjoy literary works. They don't read the ads in general because they don't care what it is. They don't have a concsious want or need for any products and services, and if they do, they probably already have a supplier for them. When I need something, I don't got to the ads to see who has a discount for it. I'm sure this study is true. The results of the study have presented in a way that makes the reader think that grown ups don't read anymore. Cheap marketing twist of the data. Effective print advertising has always needed to be short, gripping, and contain a hook. I'm sorry I bothered to read it.

08-18-2005, 12:01 PM	#7 (permalink)
Neon Beach Join Date: Nov 30 2000 Location: Ontario Age: 61 Posts: 38,594 Rep Power: 107	I didn't even read any of this.

08-18-2005, 12:07 PM	#8 (permalink)
mr belvedere Mr. b Join Date: May 10 2005 Age: 54 Posts: 7,247 Rep Power: 68	Lucky you. You didn't miss anything you didn't already know.

08-18-2005, 12:09 PM	#9 (permalink)
Neon Beach Join Date: Nov 30 2000 Location: Ontario Age: 61 Posts: 38,594 Rep Power: 107	I got as far as "lucky you."

08-18-2005, 12:10 PM	#10 (permalink)
mr belvedere Mr. b Join Date: May 10 2005 Age: 54 Posts: 7,247 Rep Power: 68	What? Had my radio on.

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