Brochures - tanTALK

yoco · 02-18-2004, 10:51 AM

Since I cant get into the Salon Owners forum yet... Do any of you do brochures? I have had a couple of travel agencies ask me if I would like to put a brochure at the office. Yes I would but dont know where to start. Do you use photos? If so photos of your salon, beds, outside of your salon? Any suggestions would be great. Thanks in advance.

unity · 02-18-2004, 12:22 PM

Brochures are a great way to promote a business. Photos of beds are nice, maybe a picture of the store front on the cover. A few logos of lotion brands you carry. FAQ section is nice too, educate them a bit about tanning. Prices are okay if you dont plan on changing them and keep in mind in a small competitive town prices can make or break you. Prices are best left out as this may get them to call or walk in, giving you the oportunity to inform then of a current special.

sunlounge · 02-18-2004, 01:20 PM

Unless you have the money to splurge on having them done by a professional marketing company, you can create them yourself in Microsoft Word. Do a search in Word using trifold or brochures and you should be able to find some information on it.

soapking · 02-18-2004, 03:13 PM

www.vistaprint.com I use them and would recommend them

KathieZ · 02-18-2004, 08:24 PM

We do our own using software called The Print Shop Deluxe by Broderbund. Your local Staples should carry it. Cost is approximately $50. I like it as I can change anything at any time. The one draw back is you can only print out a small amount of brochures at one time.

Alarris · 02-20-2004, 05:27 PM

I would NOT reccomend putting prices on brochures. It makes is very easy for clients to "cost shop". It doesn't matter WHAT your prices are - once you actually get the client into your salon - then THAT'S your chance to shine and show that your salon is worth whatever your prices happen to be.

Just an opinion.

love, alarris

soapking · 02-21-2004, 04:25 AM

..and a good one, Alarris. Not only do tanners, 'competitve shop', but so doe the salon down the street.

T.I.Tan · 02-21-2004, 07:02 AM

We use print shop as well,works very well. We have made up fliers also and got together with a pizza place in our area and got them to staple flier to the box and deliver their pizza and our flier.

atoc · 03-04-2004, 08:08 PM

I use "my business publisher" and love it. You can do all kinds of things on there and it is a lot cheaper then having someone else do it. Since I did my brochure I have gotten a lot more clients..1 of your clients takes one.. someone asks them about their tan..they hand over the brochure to someone new. Food for thought...works for me.

atoc · 03-04-2004, 08:09 PM

P.S. I can't get in the salon forum yet either...???

02-18-2004, 10:51 AM	#1 (permalink)
yoco Join Date: Jul 22 2003 Posts: 245 Rep Power: 21	Since I cant get into the Salon Owners forum yet... Do any of you do brochures? I have had a couple of travel agencies ask me if I would like to put a brochure at the office. Yes I would but dont know where to start. Do you use photos? If so photos of your salon, beds, outside of your salon? Any suggestions would be great. Thanks in advance.

02-18-2004, 12:22 PM	#2 (permalink)
unity I vote for DERF! Join Date: Jan 6 2004 Location: Midwest-ish Posts: 4,400 Rep Power: 22	Brochures are a great way to promote a business. Photos of beds are nice, maybe a picture of the store front on the cover. A few logos of lotion brands you carry. FAQ section is nice too, educate them a bit about tanning. Prices are okay if you dont plan on changing them and keep in mind in a small competitive town prices can make or break you. Prices are best left out as this may get them to call or walk in, giving you the oportunity to inform then of a current special.

02-18-2004, 01:20 PM	#3 (permalink)
sunlounge Join Date: Apr 28 2003 Posts: 144 Rep Power: 21	Unless you have the money to splurge on having them done by a professional marketing company, you can create them yourself in Microsoft Word. Do a search in Word using trifold or brochures and you should be able to find some information on it.

02-18-2004, 03:13 PM	#4 (permalink)
soapking Waiting Confirmation Join Date: Mar 7 2003 Posts: 489 Rep Power: 0	www.vistaprint.com I use them and would recommend them

02-18-2004, 08:24 PM	#5 (permalink)
KathieZ Join Date: Aug 7 2003 Location: Somewhere over there Posts: 49 Rep Power: 0	We do our own using software called The Print Shop Deluxe by Broderbund. Your local Staples should carry it. Cost is approximately $50. I like it as I can change anything at any time. The one draw back is you can only print out a small amount of brochures at one time.

02-20-2004, 05:27 PM	#6 (permalink)
Alarris Join Date: Sep 1 2003 Posts: 110 Rep Power: 21	I would NOT reccomend putting prices on brochures. It makes is very easy for clients to "cost shop". It doesn't matter WHAT your prices are - once you actually get the client into your salon - then THAT'S your chance to shine and show that your salon is worth whatever your prices happen to be. Just an opinion. love, alarris

02-21-2004, 04:25 AM	#7 (permalink)
soapking Waiting Confirmation Join Date: Mar 7 2003 Posts: 489 Rep Power: 0	..and a good one, Alarris. Not only do tanners, 'competitve shop', but so doe the salon down the street.

02-21-2004, 07:02 AM	#8 (permalink)
T.I.Tan Join Date: Dec 12 2003 Posts: 34 Rep Power: 0	We use print shop as well,works very well. We have made up fliers also and got together with a pizza place in our area and got them to staple flier to the box and deliver their pizza and our flier.

03-04-2004, 08:08 PM	#9 (permalink)
atoc Join Date: Mar 1 2004 Posts: 15 Rep Power: 0	I use "my business publisher" and love it. You can do all kinds of things on there and it is a lot cheaper then having someone else do it. Since I did my brochure I have gotten a lot more clients..1 of your clients takes one.. someone asks them about their tan..they hand over the brochure to someone new. Food for thought...works for me.

03-04-2004, 08:09 PM	#10 (permalink)
atoc Join Date: Mar 1 2004 Posts: 15 Rep Power: 0	P.S. I can't get in the salon forum yet either...???

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