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Old 01-22-2003, 07:50 PM   #1 (permalink)
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We are looking to change our name. Currently it is a name that even our regulars don't know! Our sign outside just says Tanning Co. and nowhere inside does it say the name. I would like to know more about marketing the name inside and out when we change it. Any experiences and suggestions you have would be great!!
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Old 01-22-2003, 07:58 PM   #2 (permalink)
 
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Why would you change your name all together..I like it
The Tanning Co. --- is there room behind your counter that you could have a sign made of your name? Have one custom made..or is there a wall that is kinda bare that could be a good spot for the name..Make sure you have your name printed on any materials that a customer would pick up..business cards, inforamtional material, etc...you could even have those gold/silver emborossed stickers to put on the back of your lotions with your name on it..

Christina

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Old 01-22-2003, 09:06 PM   #3 (permalink)
 
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Christina,
Great ideas!! I agree. I like the name! It sounds good too!
Dawn
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Old 01-22-2003, 09:26 PM   #4 (permalink)
Who The **** is Derf?
 
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Do you have a logo for the name? A picture is worth a thousand words, for that matter the font of the words can be the picture. Visit some of the web pages listed here and look at there "identity"
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Old 01-25-2003, 08:45 PM   #5 (permalink)
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Thanks for the info...Actually the name is A Mile High Tanning Co.-we are in Florida and the previous owner was from Colorado-so that's where the name comes from. And like I said, even though that is the entire name our only sign says Tanning Co. We do have future plans for putting our new name within the salon and I love the idea about putting the name on backs of lotion bottles! I'll check out the suggestions and see what happens...Thank you!
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Old 01-25-2003, 08:47 PM   #6 (permalink)
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Where are the web pages?
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Old 01-26-2003, 09:21 AM   #7 (permalink)
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Definitely, keep the name - The Tanning Co. To change it now would confuse the public. Just get a cute logo built around the name. Do some vinyl letters w/ the logo in your window (if you can). Have that new, catchy logo on everything!
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Old 01-26-2003, 10:54 AM   #8 (permalink)
I love Derf!!
 
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Do a search on the name The Tanning Company. I think there is a chain of them registered. You could always ad a new word to the exsiting name. Like,,, Cab's Tanning Co. or something.
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