We are looking to change our name. Currently it is a name that even our regulars don't know! Our sign outside just says Tanning Co. and nowhere inside does it say the name. I would like to know more about marketing the name inside and out when we change it. Any experiences and suggestions you have would be great!!

Why would you change your name all together..I like it
The Tanning Co. --- is there room behind your counter that you could have a sign made of your name? Have one custom made..or is there a wall that is kinda bare that could be a good spot for the name..Make sure you have your name printed on any materials that a customer would pick up..business cards, inforamtional material, etc...you could even have those gold/silver emborossed stickers to put on the back of your lotions with your name on it..

Christina

Christina,
Great ideas!! I agree. I like the name! It sounds good too!
Dawn

Do you have a logo for the name? A picture is worth a thousand words, for that matter the font of the words can be the picture. Visit some of the web pages listed here and look at there "identity"

Thanks for the info...Actually the name is A Mile High Tanning Co.-we are in Florida and the previous owner was from Colorado-so that's where the name comes from. And like I said, even though that is the entire name our only sign says Tanning Co. We do have future plans for putting our new name within the salon and I love the idea about putting the name on backs of lotion bottles! I'll check out the suggestions and see what happens...Thank you!

Where are the web pages?

Definitely, keep the name - The Tanning Co. To change it now would confuse the public. Just get a cute logo built around the name. Do some vinyl letters w/ the logo in your window (if you can). Have that new, catchy logo on everything!

Do a search on the name The Tanning Company. I think there is a chain of them registered. You could always ad a new word to the exsiting name. Like,,, Cab's Tanning Co. or something.