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Old 09-17-2002, 10:47 PM   #1 (permalink)
 
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FYI To Ask Don's Army:

Caveat emptor = let the buyer beware.

The words "caveat emptor" mean "let the buyer beware" and they should be kept FIRMLY in mind as we come down the home stretch to the Nashville trade show.

We are always bombarded with "claims" regarding the new sunbeds that will be introduced in Nashville but this year we will see a DRAMATIC INCREASE in the "hype" and "unsubstantiated claims" about the new units being introduced. Why? Because the downturn in the USA economy makes it imperative that the various sunbed manufacturers write a lot of business on the showroom floor in Nashville (or before) if they are to thrive and prosper (and for some of them to just survive!) in 2003.

So my advice is to ignore the "blue sky and mirrors" hype and remember that your best source of information is (1) a tanning salon owner that you know and trust who has experience with the sunbed you are considering, and, (2) test data from a reliable, unbiased independant testing laboratory.

Also, pay attention to the "installed base of units" because that will give you an indication of whether or not you are considering a proven piece of "hardware" or looking at "ghostware" that you may regret buying. [Note: The term "ghostware" is used to describe products that have no proven track record.]

The "good news" is that there will be a "buyers market" for salon owners who want to purchase some new sunbeds, especially those who can arrange their own financing.

So, kiddies, get your BS detector turned on and remember these words.

CAVEAT EMPTOR! and INSTALLED BASE OF UNITS!

Don "Who Doesn't Want YOU To Make An Expensive Mistake" Smith
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Old 09-18-2002, 07:57 AM   #2 (permalink)
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Don,

I agree with you and think this applies to indoor tanning products as well.

Things to do before buying any tanning product!

1) LOOK
Look at the product packaging to see if it meets your standards.

2) TRY
Sample everything before you buy it to check the quality of the formula.

3) SMELL
Fragrance is a very important factor to many tanners buying tanning products .

4) SELL
What are they suggesting you sell it for in your salon. With the bad economy, many tanners are not buying products with prices much over $40 a bottle.

The real issue is the price you pay effects your ability to sell it in your salon and the profit you make from that product.

If you pay $25 for a product suggested to retail for $50 and you can only sell it for $35 then you made $10.

But if you pay $12.50 for a product that suggested to retail for $50 and you sell it for $35 then you made $37.50

Get you best price on any products you buy this year.

It's a buyer's market on tanning products everyday because any salon owner controls what the top selling product in their salon.

_________________
Greg Klesius
Soakin' Up The Rays, Inc.
1-800-935-7625
www.Soakinuptherays.com[ This Message was edited by: Soakinuptherays on 2002-09-18 08:03 ]
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Old 09-18-2002, 09:13 AM   #3 (permalink)
 
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Greg:

Good advice.

Caveat emptor applies to ALL major purchases, personal and professional.

Don
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