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Old 07-17-2002, 11:49 AM   #1 (permalink)
 
Join Date: May 6 2001
Posts: 1,924
Rep Power: 23 BronzeBabe will become famous soon enough
Keep present customers happy and retain them for life. Life-long customers are the lifeline to your business.
Even though customer relationships are one of your salon's most valuable assets, they are often overlooked, in the battle to gain new and potenial customers. It is often easy to overlook the value the existing customer relationships hold to your business.
Let your employees know how much each customer is worth to your salon.
Reasons customers leave:
Move or Die 4%
other business friendship 5%
Competition 9%
service/product dissatisfaction 15%
No customer contact strategy 67%
(have contact with them)

Show your current customers you care, let them know that that they are the reason your business goes round. Keep them satisified at all times. Every customer counts!

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Christina
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Old 07-17-2002, 02:02 PM   #2 (permalink)
 
Join Date: Feb 23 2002
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Christina, very good post. Most salon owners worry to much about new clients coming in the front door. Never watching all the regular clients going out the back door.If your keeping your regular clients happy the new clients will take care of themselves. A regular tanner will spend between $250.00 and $450.00 a year. A new client will spend whatever your new client special costs and thats it. You will only retain 1 out of 5 new clients that walk in your door.Putting somthing in front of your regular clients 6 to 8 times a year will keep them from straying.
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Old 07-22-2002, 06:13 PM   #3 (permalink)
 
Join Date: Sep 6 2001
Location: ohio
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Not really true! I agree with keeping your current customers happy but unfortunately the turnover in this business is very high. For those of you with customer records on computer, take a look at your retention rate of people that spend over $100 at your store....you may be very surprised at what you find. For those of you that haven't been in business for at least 4 years your numbers will be hard to interpret but for those in business over 5 years take a hard look. Better keep the new people a rollin'in the door.
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