What to do when your Competitor sells the same products as you for less? - tanTALK

Soakinuptherays · 06-21-2002, 07:06 AM

What would you do?

You make the decision to stock and feature a national brand of indoor tanning products . After spending months educating your staff and convincing your tanners to buy it, finally the product is selling great!

Then the jerk with the tanning salon down the block, who has never stocked that brand before is suddenly stocking the indoor product brand you have been selling and is selling it for $5.00 a bottle less than you!

What do you do?

fungirlz · 06-21-2002, 07:33 AM

We keep on doing what We have always done..
Sell... keeping your clients educated on the hows and whys to use the lotion you stock is worth the extra $5.00.. People will pay for the extra attention and the experianced information given..
We prove this every single day..
We have 4 salons right with-in a 4 mile distance who sell some of the things we sell...and are alot less than we are..

Presentation and education..
Knowledge is worth the extra $5.00..
Be the Best Sell the Best.. Know thy product and sell sell sell....

C

Golden Key · 06-21-2002, 10:32 AM

I have to agree with chris, not only that but what are they doing tanning in the other salon? same thing if the place down the street is chrging less for the same tanning sesseion then what? if they are in your door they are coming to you for a reason.

Sally123 · 06-28-2002, 10:09 PM

And just exactly how much "less" are you talking about ?? $5, $10 ?? Or at they selling at salon cost ??

Soakinuptherays · 07-01-2002, 07:27 AM

No matter what the discount, that salon is using your ability to select products and convince tanners to buy them to make money for their salon!

What do you do?

Golden Key · 07-15-2002, 06:30 PM

actually nobody has ever told me that my prices are higher, actually they tell me I am chrging less than the other salons they have been too.

Bronze Star · 07-15-2002, 08:23 PM

I'm 99% sure our prices are the same or quite possibly a few dollars less expensive. Regardless... clients seek us out for results and outstanding service. I've heard it time and time again. We remember their names, know their preferences and we deliver a fantastic tan in a very clean, friendly environment. Sometimes that's worth the extra dollar or two. I've yet to have ONE complaint about our pricing... for sessions or lotions or ANYTHING! There are some things you can't put a price tag on.

Wizard · 07-18-2002, 06:01 PM

The true answer to this question is a question:
WHAT THE **** IS MY CUSTOMER DOING IN ANOTHER TANNING SALON!!!
Haven't ever had this problem.
Now on the other hand, I have had customers come in and tell me they found the lotion cheaper at beauty supply and drug stores.
How could this possibly happen,GREG???

Bronze Star · 07-22-2002, 09:39 AM

Well... I don't know about YOUR customer, but when a client tells me what happens in another salon... it's usually because they LEFT there to come to us.

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06-21-2002, 07:33 AM	#2 (permalink)
fungirlz Join Date: Jan 17 2002 Posts: 4,339 Rep Power: 24	We keep on doing what We have always done.. Sell... keeping your clients educated on the hows and whys to use the lotion you stock is worth the extra $5.00.. People will pay for the extra attention and the experianced information given.. We prove this every single day.. We have 4 salons right with-in a 4 mile distance who sell some of the things we sell...and are alot less than we are.. Presentation and education.. Knowledge is worth the extra $5.00.. Be the Best Sell the Best.. Know thy product and sell sell sell.... C

06-21-2002, 10:32 AM	#3 (permalink)
Golden Key Join Date: Feb 21 2002 Posts: 557 Rep Power: 23	I have to agree with chris, not only that but what are they doing tanning in the other salon? same thing if the place down the street is chrging less for the same tanning sesseion then what? if they are in your door they are coming to you for a reason.

06-28-2002, 10:09 PM	#4 (permalink)
Sally123 Join Date: May 18 2002 Posts: 3 Rep Power: 0	And just exactly how much "less" are you talking about ?? $5, $10 ?? Or at they selling at salon cost ??

07-01-2002, 07:27 AM	#5 (permalink)
Soakinuptherays I love Derf!! Join Date: Oct 19 2000 Location: Tampa, Florida Posts: 1,160 Rep Power: 24	No matter what the discount, that salon is using your ability to select products and convince tanners to buy them to make money for their salon! What do you do?

07-15-2002, 06:30 PM	#6 (permalink)
Golden Key Join Date: Feb 21 2002 Posts: 557 Rep Power: 23	actually nobody has ever told me that my prices are higher, actually they tell me I am chrging less than the other salons they have been too.

07-15-2002, 08:23 PM	#7 (permalink)
Bronze Star Join Date: Apr 11 2001 Posts: 2,693 Rep Power: 24	I'm 99% sure our prices are the same or quite possibly a few dollars less expensive. Regardless... clients seek us out for results and outstanding service. I've heard it time and time again. We remember their names, know their preferences and we deliver a fantastic tan in a very clean, friendly environment. Sometimes that's worth the extra dollar or two. I've yet to have ONE complaint about our pricing... for sessions or lotions or ANYTHING! There are some things you can't put a price tag on.

07-18-2002, 06:01 PM	#8 (permalink)
Wizard Join Date: Jul 11 2002 Posts: 18 Rep Power: 0	The true answer to this question is a question: WHAT THE **** IS MY CUSTOMER DOING IN ANOTHER TANNING SALON!!! Haven't ever had this problem. Now on the other hand, I have had customers come in and tell me they found the lotion cheaper at beauty supply and drug stores. How could this possibly happen,GREG???

07-22-2002, 09:39 AM	#9 (permalink)
Bronze Star Join Date: Apr 11 2001 Posts: 2,693 Rep Power: 24	Well... I don't know about YOUR customer, but when a client tells me what happens in another salon... it's usually because they LEFT there to come to us.

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