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06-18-2002, 07:30 AM
| #1 (permalink) |
| I love Derf!!   Join Date: Oct 19 2000 Location: Tampa, Florida
Posts: 1,160
Rep Power: 24  | WHAT IS YOUR FEATURED OR FOCUS PRODUCT LINE? -------------------------------------------------------------------------------------------- Does your salon have a brand of indoor tanning products that you have focused your sales efforts around or do you simply have products and brands on the shelf hoping that all of them will sell? Do you have a strategy to what you are stocking or are you buying indoor tanning products randomly adding them to your shelves? The feature or focus product line is the one you have selected to sell the most. It’s the one at eye level on your shelves, it’s the one when tanners ask. “What should I use?” You say I recommend you use ...... it’s the one our staff uses exclusively! What factors should you consider when deciding on a line to feature or focus on? --------------------------------------------------------------------------------------------------- * Is it a premium quality product that has proven performance in your salon? * It is a complete product line with a variety of formulas and price points for all types of tanners? * Does it’s packaging appeal to your customers? * Can you make 200% or more profits when you sell it? * Will other salons be able to sell this product line as well? * Will my tanners find this line on the Internet or at beauty suppliers, flea markets, retail stores, business without tanning beds, resorts or other diversion locations? * Does it have posters and other educational materials to support the product line? * How quickly can I get inventory? Take some time to think about the products you stock and if you should feature one product line in your salon. |
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06-20-2002, 08:05 PM
| #2 (permalink) |
 Join Date: Jul 6 2001
Posts: 1,875
Rep Power: 23 | We have a monthly focus product. It is not a specific line. And, it is not always an indoor tanning lotion. Sometimes it is a facial tanning product, after-tan moisturizer , etc. We have two lines that we carry continually. They do very well with repeat sales. Everything else is rotated. |
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06-24-2002, 09:41 PM
| #3 (permalink) |
| I'm Banned  Join Date: Oct 29 2001 Location: USA
Posts: 3,893
Rep Power: 0  | We focus on Soakin' products. They have accounted for 2/3 of our sales this season. I have tried to become very informed about the products and also teach my staff which is easy with the free materials that are provided by Greg. You can 'talk' someone into buying any product once. The real test comes when they run out of that bottle...what do they choose? Our customers have consisently bought more Soakin' Up the Rays products. Thanks Greg. Pam |
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06-25-2002, 09:31 AM
| #4 (permalink) |
| Join Date: Dec 29 2001 Location: Davenport, IA Age: 60
Posts: 2,432
Rep Power: 25 | We have selected several products from 5 different manufacturers. We definately carry more Cal Tan than any other line but I do not try to sell more of any one than another, although I, like everyone, else has my favorites. Every one of my employees has their favorite and that is what they tend to sell the most of. As long as they are selling quality products that customers are satisfied with I really don't care which one it is. |
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02-16-2006, 07:08 AM
| #6 (permalink) |
| I love Derf!!   Join Date: Jul 13 2003 Location: middle america
Posts: 409
Rep Power: 23 | Re: Do you have a featured or focus product line? ^^^what he said. We all sell the most of what we use. From Love Monkey to Firewalker, to Sugar Shack. Customers come in and ask, "What do you use?" Maybe I should make all my employees use Crystal :) |
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02-17-2006, 07:21 PM
| #8 (permalink) |
| I love Derf!!  Join Date: Feb 21 2005 Location: NEw York Age: 47
Posts: 1,035
Rep Power: 27 | Re: Do you have a featured or focus product line? We mostly crry Ds and Fiji... OUr feature sunless is Caltan... Im gonna do a 2 week special with a DS lotion starting tomorrow. Lets see how it goes!
__________________ OFFICIALLY MRS. V !!  HOLLA! |
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02-28-2006, 04:23 PM
| #9 (permalink) |
 Join Date: Jul 17 2001 Location: Washington/PNW
Posts: 181
Rep Power: 23 | Re: Do you have a featured or focus product line? Greg, Caught ya again get offffffff the beach and back to work like the rest of us bet you know who now. Wheeeeeerrrrrrssss my lotion (just kidding ) I know you are working on it always pl nothing else.. By the way greg darling my hubby got wind of our last phone convo he would just like the tape and we can keeeeeppp it up what ya think( ya little devil) . |
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