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Old 05-29-2002, 08:24 AM   #1 (permalink)
 
Join Date: Feb 25 2000
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FYI:

The topic to be discussed on the Sunday Night (6/2/02) Super Chat during the "Ask Don" segment will be:

"If a tan isn't a sign of skin damage (and it isn't!) like our enemies say, exactly what IS a tan the "sign" of?"

This discussion will present (for the first time anywhere!) some brand new information that you won't want to miss!

Don "Keeping You Informed Is My Job" Smith
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Old 05-29-2002, 09:33 AM   #2 (permalink)
 
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Can't wait to hear this. I will have to read the chat transcript since I will be on a plane during the chat. Wonder if they would care if I used the wireless modem on my laptop?
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Old 06-01-2002, 09:23 AM   #3 (permalink)
 
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FYI:

The Sunday Night (6/2/2002) Super Chat will cover information that may "morph" into a National Ad Campaign. Thus, I have re-posted some information from another "thread" in the Ask Don forum.

Greg:

I believe that we should learn to walk before we try to run! And starting off with an expensive TV ad is, IMHO, trying to run before you know how to walk.

Print ads are much easier and less expensive to produce and MUCH less expensive to run.

Here's what I said in an earlier post.

"A "Did You Know..." series would be effective."

For instance this "lead" would, IMHO, gain attention:

Did you know....

That a "tan" IS NOT a sign of skin damage?

And the "body" of the ad would develop this theme USING SCIENTIFICALLY DOCUMENTED INFORMATION. [Note: If you want to know the details of what would go in the body of the ad, you will have to "tune in" to the "Ask Don" segment of the Sunday Night Super Chat this Sunday (6/2/2002) night.]

We must, IMHO, take some "baby steps" before we enter the Boston Marathon!

Don
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