Lotion Sales - tanTALK

silversun · 01-13-2002, 07:30 PM

This is my first year as owner of a salon,any suggestions for lotion sales, without being to pushy.I would like to increase lotion sales but not sure how. Any suggestion would be great. I have a "cheap" client market.

Chippp · 01-13-2002, 07:40 PM

carry lower price range lotions, and put up signs telling client that to get the most from thier session they should always use a lotion, I am sure once they try one they will see the benifit.

Tamar · 01-13-2002, 08:16 PM

Buy gallons and sell sample cups so they can try it cheaply first time around.

Have starter packs that include lotion, eyewear, and month for xx dollars.

Tell them it takes more sessions to achieve their goal without lotion, and that they need to keep their skin moist if they are going to apply heat.

Teresa · 01-13-2002, 08:26 PM

My favorite question to ask cleints is not do you need lotion but "what lotion are you using when you tan today?" It's not a yes or no answer makes them either show you one or tell you they are not and that opens a whole avenue for you to tell them why it is important for them to use lotion.

silversun · 01-13-2002, 08:46 PM

thanks for the advice.I have sign in each room that reads " tanning without lotion is like washing your hair with out shampoo".
i also sell sample cups, but they don't seem to be leading to bottle sales.

Teresa · 01-13-2002, 09:04 PM

hey, I like that line!!! I have one employee who uses the line "ever had a margarita without the tequila....just like tanning without lotion....it's just missing something". Your line would be more appropriate in my #3 salon (demographics a little more conservative) than my partying college neighborhood of salon #1 [ This Message was edited by: riotanmanager on 2002-01-13 21:26 ]

Tamar · 01-13-2002, 09:44 PM

Brushing your teeth without toothpaste.

I like the shampoo one, hadn't thought of that...

Ginger · 01-14-2002, 09:35 AM

These are some great ideas! My goal is to sell much more lotions this year. And I have to work on my selling abilities as much as anyone. I don't go for the pushy sell, but that lotion is a necessity to tanning. Will offer incentives this year also for higher lotion sales.

terryberry · 01-14-2002, 04:40 PM

Everyone has cheap clients, but never think that they won't pay because they WILL. Start by asking your best clients if they would like to try some of YOUR lotion. Make them think that you are a nice guy,and let them try it ONCE for free. Most people won't want to go thru the hassle of asking to use it next time, they will usually just ask you how much it costs. Offer a couple of tans with the expensive ones. This is what we do and it works very well for us.

tangirl · 01-14-2002, 04:44 PM

We normally start them out on the lower priced lotions. Most of them are willing to part with $25 or less. Once we get them using lotions, and they see the benefits of it, they begin to want to try new things. That's when they finally move up to something more expensive.

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01-13-2002, 07:30 PM	#1 (permalink)
silversun Join Date: Jan 13 2002 Location: Ontario Posts: 16 Rep Power: 0	This is my first year as owner of a salon,any suggestions for lotion sales, without being to pushy.I would like to increase lotion sales but not sure how. Any suggestion would be great. I have a "cheap" client market.

01-13-2002, 07:40 PM	#2 (permalink)
Chippp Join Date: Apr 19 2001 Posts: 2,262 Rep Power: 24	carry lower price range lotions, and put up signs telling client that to get the most from thier session they should always use a lotion, I am sure once they try one they will see the benifit.

01-13-2002, 08:16 PM	#3 (permalink)
Tamar Join Date: Aug 15 2001 Posts: 1,906 Rep Power: 23	Buy gallons and sell sample cups so they can try it cheaply first time around. Have starter packs that include lotion, eyewear, and month for xx dollars. Tell them it takes more sessions to achieve their goal without lotion, and that they need to keep their skin moist if they are going to apply heat.

01-13-2002, 08:26 PM	#4 (permalink)
Teresa Join Date: Dec 29 2001 Location: Davenport, IA Age: 60 Posts: 2,432 Rep Power: 25	My favorite question to ask cleints is not do you need lotion but "what lotion are you using when you tan today?" It's not a yes or no answer makes them either show you one or tell you they are not and that opens a whole avenue for you to tell them why it is important for them to use lotion.

01-13-2002, 08:46 PM	#5 (permalink)
silversun Join Date: Jan 13 2002 Location: Ontario Posts: 16 Rep Power: 0	thanks for the advice.I have sign in each room that reads " tanning without lotion is like washing your hair with out shampoo". i also sell sample cups, but they don't seem to be leading to bottle sales.

01-13-2002, 09:04 PM	#6 (permalink)
Teresa Join Date: Dec 29 2001 Location: Davenport, IA Age: 60 Posts: 2,432 Rep Power: 25	hey, I like that line!!! I have one employee who uses the line "ever had a margarita without the tequila....just like tanning without lotion....it's just missing something". Your line would be more appropriate in my #3 salon (demographics a little more conservative) than my partying college neighborhood of salon #1 [ This Message was edited by: riotanmanager on 2002-01-13 21:26 ]

01-13-2002, 09:44 PM	#7 (permalink)
Tamar Join Date: Aug 15 2001 Posts: 1,906 Rep Power: 23	Brushing your teeth without toothpaste. I like the shampoo one, hadn't thought of that...

01-14-2002, 09:35 AM	#8 (permalink)
Ginger Join Date: Jan 27 2000 Posts: 415 Rep Power: 25	These are some great ideas! My goal is to sell much more lotions this year. And I have to work on my selling abilities as much as anyone. I don't go for the pushy sell, but that lotion is a necessity to tanning. Will offer incentives this year also for higher lotion sales.

01-14-2002, 04:40 PM	#9 (permalink)
terryberry Join Date: Nov 5 2001 Posts: 105 Rep Power: 23	Everyone has cheap clients, but never think that they won't pay because they WILL. Start by asking your best clients if they would like to try some of YOUR lotion. Make them think that you are a nice guy,and let them try it ONCE for free. Most people won't want to go thru the hassle of asking to use it next time, they will usually just ask you how much it costs. Offer a couple of tans with the expensive ones. This is what we do and it works very well for us.

01-14-2002, 04:44 PM	#10 (permalink)
tangirl Join Date: Jul 6 2001 Posts: 1,875 Rep Power: 23	We normally start them out on the lower priced lotions. Most of them are willing to part with $25 or less. Once we get them using lotions, and they see the benefits of it, they begin to want to try new things. That's when they finally move up to something more expensive.

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