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Old 09-17-2008, 11:08 AM   #1 (permalink)
 
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First Time Clients

Does anyone do first tan free still?
(If you do, how do you engage the customer and get them to come back?)

what do you do?




We are doing first tan free.. in any unit.

I may want to change this to first tan free in low beds & pay half off for the higher power units.

I collect their emails and send them emails to hopefully get them back in with another special etc.

While instore I usually push packages saying now it is like getting 6 for the price of 5 etc..

but there are always going to be those who just hop around salon to salon for freebies.
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Old 09-17-2008, 11:49 AM   #2 (permalink)
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Re: First Time Clients

When they buy a pkg their first tan is free.
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Old 09-17-2008, 01:21 PM   #3 (permalink)
 
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Re: First Time Clients

We do buy 1 tan/get 1 free-any bed-free tan expires in 10 days. Always suggest lotions & current specials are brought to their attention. Plus it's good to find out why they are tanning to build the relationship.
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Old 09-24-2008, 12:41 PM   #4 (permalink)
 
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Re: First Time Clients

we do 1 week free in our base bed if they purchase a lotion sample. it gets them to the point where they dont want to stop tanning and they buy a package and they are using indoor lotion that they almost always end up buying. its good because they dont use crap lotion in your beds :) which is always a bonus
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Old 09-25-2008, 02:05 PM   #5 (permalink)
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Re: First Time Clients

Quote:
Originally Posted by Spellbound View Post
We do buy 1 tan/get 1 free-any bed-free tan expires in 10 days. Always suggest lotions & current specials are brought to their attention. Plus it's good to find out why they are tanning to build the relationship.
+1 and the one week free only at beginning of each season with new lamps. (new clients only)
Never give first tan free because of that....Hoppers. Plus you devalue your equipment giving it away for free.

BOGO any level. Ours gives 7 days to use the free one.
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Old 09-25-2008, 04:05 PM   #6 (permalink)
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Re: First Time Clients

NO 1ST TAN FREE!~

To get them back I do buy 1 tan get 1 at 1/2 price for new clients buying a single visit. It needs to be right then and they can get it in any level they choose.

I always keep a 20% off 1st purchase coupon from my website.

If you find you need to do 1st tan free then do it with a purchase or in base level only, then charge a full price upgrade.

First tan free with a coupon from direct mail or website is kinda ok if level 1.
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Old 09-25-2008, 04:17 PM   #7 (permalink)
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Re: First Time Clients

I tried that but because my area is so transient I put a residency clause also. It just ****** some off and lost money on others so I dropped it all together.
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Old 09-25-2008, 04:22 PM   #8 (permalink)
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Re: First Time Clients

yeah i need to put a resident clause on my next order of budyy passes. its not to bad right now but i just want it solid.
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Old 10-28-2008, 10:59 PM   #9 (permalink)
 
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Re: First Time Clients

We will sometimes run an ad in local fliers/newspapers and offer a free tan to new customers. We do this to only to bribe new clients in the salon, so if they mention they saw the ad & the free tan we will give it to them. If they don't mention it, we don't offer it!!
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Old 10-29-2008, 11:56 AM   #10 (permalink)
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Re: First Time Clients

FIRST TAN FREEcan also pi$s off current clients who didnt get the deal. another thing to worry about is salons that accept competitors coupons. a current client could end up using your FREE Tan coupon at another salon...just to get a free tan. but end up staying there.

FREE TAN coupons should be a special WHEN NEEDED, not a new customer deal. a customer is a person who SPENDS MONEY!
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