Sales/Promos for your salon - tanTALK

Daisy 4406 · 08-28-2001, 12:04 AM

Need fresh ideas for sales/promos to boost lotion sales during off-peak tanning season? Need creative help.

BooBop · 09-24-2001, 04:36 PM

Any new ideas out there? My down season is really off right now. I don't know if it will get any better with all that has happened. Moved to Managing Salon for better response[ September 24, 2001: Message edited by: buntanner ]

TANtalize · 09-24-2001, 04:57 PM

Has anyone tried sending post cards to customers that haven't been in to tan in say 2-3 months ... just a note to say that I was thinking of you...If so, what results did you have, how many returned to tan?Melissa

BooBop · 09-24-2001, 05:00 PM

I have done that before and it did okay. I had a lot smaller cust. base at the time. Now I have my girls call on the phone just to let them know we are running specials on occasion when they don't have much to do.

SteveMiller · 09-24-2001, 06:38 PM

I only run specials on one year memberships which locks them in and lotions I am discontinuing. I have found that specials on any short term packages only cuts your net profit and only increases customer flow a little. It seems that people that don't tan in the fall, don't for other reasons than money. You can't overcome those reasons with 10 or 20% price cuts.Steve Miller

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08-28-2001, 12:04 AM	#1 (permalink)
Daisy 4406 Join Date: Aug 27 2001 Posts: 13 Rep Power: 0	Need fresh ideas for sales/promos to boost lotion sales during off-peak tanning season? Need creative help.

09-24-2001, 04:36 PM	#2 (permalink)
BooBop I love Derf!! Join Date: Apr 5 2001 Age: 66 Posts: 7,766 Rep Power: 28	Any new ideas out there? My down season is really off right now. I don't know if it will get any better with all that has happened. Moved to Managing Salon for better response[ September 24, 2001: Message edited by: buntanner ]

09-24-2001, 04:57 PM	#3 (permalink)
TANtalize Join Date: Jul 4 2001 Location: San Antonio Posts: 193 Rep Power: 23	Has anyone tried sending post cards to customers that haven't been in to tan in say 2-3 months ... just a note to say that I was thinking of you...If so, what results did you have, how many returned to tan?Melissa

09-24-2001, 05:00 PM	#4 (permalink)
BooBop I love Derf!! Join Date: Apr 5 2001 Age: 66 Posts: 7,766 Rep Power: 28	I have done that before and it did okay. I had a lot smaller cust. base at the time. Now I have my girls call on the phone just to let them know we are running specials on occasion when they don't have much to do.

09-24-2001, 06:38 PM	#5 (permalink)
SteveMiller Join Date: Jun 15 2001 Location: Girard, Ohio Posts: 168 Rep Power: 23	I only run specials on one year memberships which locks them in and lotions I am discontinuing. I have found that specials on any short term packages only cuts your net profit and only increases customer flow a little. It seems that people that don't tan in the fall, don't for other reasons than money. You can't overcome those reasons with 10 or 20% price cuts.Steve Miller

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