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Old 10-13-2011, 06:34 PM   #1 (permalink)
 
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Sectioning off lotions for bigger profit?

I know some lotions depending on brand come with "levels" like 1-3, I would like to know of any other ways you can sperate lotions in to categories to help sell the more expensive lotions or how to determine what level a lotion is when its not stated.
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Old 10-14-2011, 05:31 PM   #2 (permalink)
 
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Re: Sectioning off lotions for bigger profit?

we have a lotion case with 3 shelves in it. We put the better products on the top shelf, the good products on the middle, and the cheap stuff on the bottom shelf. I kind of make a joke when explaining it to customers that its "like a liquor cabinet... you have your top shelf (liquor/ tanning products ) that will tan you darker and better skin care...etc. That way they have a visualization of which products are better. I don't get anyone asking why this $19 bronzer has the same amount of bronzers as this $70 bottle anymore. I reserve the base of my cabinet for samples, sunless, moisturizers, and accessories! Hope this helps!
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Old 10-16-2011, 07:26 AM   #3 (permalink)
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Re: Sectioning off lotions for bigger profit?

Cheap btls goe on top. Out of sight out of mind. No one pays attention to the top shelves. Most expensive eye level
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