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Old 12-23-2009, 08:58 AM   #11 (permalink)
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Re: Need help selling lotions!

GSK Resources.: Training Resource
For Tanning Salon Owners and Employees
What Do Tanning Salons Really Sell?
Self - Esteem
Tanners become more confident by developing a tan.
Why Do Tanning Salons Sell Tanning Products?
Tanners get better results when they use tanning products.
Why Better Results from Using Tanning Products?
Three key factors: Magnification, Moisturization and Skin Conditioning.
Why Should Your Employees Be Excited to Sell Tanning Products?
They are helping their friends and your customers
get more benefit from their tanning sessions.
Why Do We Not Sell More Tanning Products?
Most tanners do not understand indoor tanning products.
How Do We Sell More Tanning Products?
Educate Tanners on the Importance of Indoor Tanning Products.
Why Tanning Products Work

MAGNIFICATION:
Magnification is simply the multiplying of the ultraviolet light reaching your skin. Our products provide a refractive prism of Aloe Vera gel and natural oils such as Hemp seed oil, Sunflower oil, and other essential oils to intensify the ultraviolet light reaching your skin. Tanners not using a tanning product will not get the extra magnification thus getting less results.

MOISTURIZATION:
Healthy skin is the foundation of your dark tanning success.Tanning products are designed to provide critical remoisturization to skin before and after tanning. The healthier your skin, the longer you have to tan that same skin and the darker your tan can get from tanning. Dry skin flakes and sheds peeling away your tan layer by layer. Our premium products provide your skin with the deep and constant moisture it needs during the tanning process with Aloe Vera, natural oils, minerals, natural botanical extracts, anti-oxidants, as well as other important vitamins and ingredients to help you extend your tan.

SKIN CONDITIONING:
GSK Resources tanning products are formulated to provide your skin with additional levels of key tanning ingredients to assist the tanning process. Skin conditioning ingredients, including Natural Butters, L-Tyrosine, Liposomial Tyrosine Complexes, Essential Oils, Vitamins, Natural Botanical Extracts, Riboflavin, Hemp Seed Oil, Copper, Caffine, and other ingredients, are often the same ingredients that assist in moisturization and magnification aspects of indoor tanning products but benefit your tanning time in a variety of ways.
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Old 12-30-2009, 10:12 AM   #12 (permalink)
 
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Re: Need help selling lotions!

We used to explain to a customer that for the first 2 minutes you are in the tanning bed the water and oils that are in our skin just reflect the uv rays, but if you use a tanning lotion your skin begins to absorb the rays right away. So above and beyond just adding moisture back in the skin, maximizing the results by using a bronzing product, you are also helping your body to absorb the uv rays instantly instead of wasting the first few minutes you are tanning.
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Old 12-30-2009, 08:15 PM   #13 (permalink)
 
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Re: Need help selling lotions!

Also, Don't forget to sell lotions based on skin type. I have fair skin and I cannot tell you how many times in my pre-salon days I was sold a bronzer that painted my body orange and blotchy. Fair skin and a dark bronzer does not mix.

Knowing your trade in every facet is paramount. Then it all converges when you are choosing the optimal tanning time, lotion and level.

We have a card for newbees with a custom "recipe" from our salon Smart Tan experts that we give them on sign-up. Each time it is personalized to you.

It is checked with skin type, recommended bed regime, start time, recommendation of exposure build up (based on bed charts) and lotion type, then lotion for next level. We go over our recommendations with them and it works rather well and then they can choose from a selection of lotions based on our expert opinion.

I am really happy with that because to me, it really takes what I do seriously and shows we are serious about what we do. Best Wishes.
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Old 01-19-2010, 04:41 PM   #14 (permalink)
 
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Re: Need help selling lotions!

Quote:
Originally Posted by eileen View Post
Learn your lotions and ingredients and more importantly what they do for your skin. Educate yourself then pass some of that onto the client without overwhelming them. I usually have 5 of my favorite ingredients at the tip of my tongue for my leading products to sell them to the client. I have no trouble selling to a male. If you want to make a male feel more comfortable make sure you have a clean neat place to store their lotions for them so they don't get caught carrying them around. Sample packets are EXTREMELY important and will sell more bottles in the long run. We only promote higher end lotions and a .7oz easily covers a client because of how rich it feels and how smoothly they apply to the skin.



Of course notice the iSport for men in the lineup. ;)
Hi Eileen,
Can you tell me how/where you purchase this line? It looks really neat and I am interested!
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Old 01-19-2010, 07:46 PM   #15 (permalink)
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Re: Need help selling lotions!

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Originally Posted by Molly View Post
Hi Eileen,
Can you tell me how/where you purchase this line? It looks really neat and I am interested!


Your in Arkansas pretty sure someone has exclusive territory there I maybe wrong. But if so you can’t sell it then. Great lotion, goes on smooth, smells great, produces premium color just a great product.
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