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Old 08-11-2009, 05:48 PM   #1 (permalink)
 
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Awesome lotion analogy for men!

So I spoke with this guy a few weeks ago about why he should use lotion, all the benefits of how it protects your skin... you know how the story goes. So at the end he said, "oh,(light went off) its like armour all for your skin. I said exactly right!! Never heard that analogy before but man is it a good one when selling to men! Used it twice this week and they were sold! I used to tell em it was like going to the golf range and throwing the golf ball versus using a club. You can throw it but its only going to go so far, same with tanning and lotion. Armour all works way better. Men seem to love analogy's... My husband wears me out with them! Compares everything in life to sports!
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Old 08-11-2009, 10:03 PM   #2 (permalink)
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Re: Awesome lotion analogy for men!

except armour all is technicallyy sunblock for our cars tires and dash. its a uv protectant so the tires and dash dont crack...lol
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Old 08-12-2009, 06:16 PM   #3 (permalink)
 
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Re: Awesome lotion analogy for men!

OOPS!! Didn't know that, maybe I need to learn more about armour all!! Lol! Thanks for the info!
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Old 08-17-2009, 08:01 AM   #4 (permalink)
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Re: Awesome lotion analogy for men!

Selling Tanning Products to Guys

How well do you sell tanning products to Men? Not very well? Guys just do not seem to want to "moisturize" before tanning so they do not respond the “skin care” discussion like females do. But for some salons, male clients represents over 25% of all tanners. How do you increase your sales to men?

I suggest you approach selling tanning products to guys from the body supplements method. Many men are concerned about their body and have probably “worked out” at some point in their life. Fitness oriented men will either take or consider taking body building supplements.

So use this as an example:


“Just like body builders that take protein, testosterone, creatine, and other body building supplements to help their muscles grow bigger. Indoor tanning products are designed as tanning supplements to help you tan develop faster, get darker and stay longer.”


Make it easy for men to understand why we should be using indoor tanning products.

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Old 08-17-2009, 08:30 AM   #5 (permalink)
 
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Re: Awesome lotion analogy for men!

^^ Perfect! I use body building analogies all the time with my male clients. When my students use their month unlimiteds every day I tell them "would you train chest, tris, and shoulders every single day? No, because your muscles need to recover, well, so does your skin. You should lay off for 48 hours between sessions when building your base."
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Old 08-30-2009, 12:32 PM   #6 (permalink)
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Re: Awesome lotion analogy for men!

Yeah, I use the body building one as well....for men and women. I tell them that tanning everyday is not giving them a better tan than tanning every other day. I explain that the skin needs a day or 2 to recoup and if you don't allow this time, it actually hurts your tan because the skin is too dried out to tan well.
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