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Old 03-14-2004, 08:53 PM   #1 (permalink)
 
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Whats better? Carry one brand of lotion and concentrate on selling that line. Or bring in 3-4 brands and give your customers a variety to choose from. Just want to get your opinions. i have mine but I would like to see yours.
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Old 03-14-2004, 09:20 PM   #2 (permalink)
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I think you should focus on one line but offer a variety of top selling items. The focus line should have 8-10 items with 6-10 items around it keeping the total number of products you stock under 20. This limits training time for new employees and allows you to know every product you sell forward and backwards so you can match tanner to product! That is the key!
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Old 03-16-2004, 08:16 PM   #3 (permalink)
 
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We carry 5 different brands, but only one of the lines in full. I like having a variety for the choosy client. But I will have to say that my Private line is the biggest mover at this time.
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Old 03-17-2004, 07:28 PM   #4 (permalink)
 
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OH MY~ I am such a lotion freak, I am a small salon, but love to try new lotions (my personal "carry all" has at least seven kinds in it. I like to offer a variety. I stock low end (cheap), for clients that really can not afford a lot, to the higher priced. I have over 20 kinds to choose from and always looking for more. I think that is because of my addiction to "new and better" (I have the same problem with shampoos ~ >sheepish grin
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